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품목정보
| 발행일 | 2009년 08월 18일 |
|---|---|
| 쪽수, 무게, 크기 | 79쪽 | 175g | 크기확인중 |
| ISBN13 | 9788990994967 |
| ISBN10 | 8990994969 |
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저자 : 강다혜
경기도 광주에서 출생하여 초등학교 때에 네 번 전학을 했으며, 분당중학교를 졸업하고 현재 청심국제고등학교 재학 중이다. 초등학교 때부터 지금까지 받은 수많은 상 중에 유독 코리아 타임즈가 주최한 〈영어경시대회〉와 교내에서 개최된 〈국제경제 포트폴리오〉부문 은상이 애착과 함께 가장 기억에 남는다고 한다. 아마 영어와 경제 과목을 좋아하기 때문이다. 아빠를 유달리 좋아하고, 한 뼘이나 더 큰 두 살 아래 고등학교 1학년 남동생을 꼼짝 못하게 하는 힘을 갖고 있으며, 별명은 깡다구다. 생각나는 것은 수시로 적는 메모광이고, 정열의 색인 빨간색을 좋아하며, 상상하기라는 조금은 유별난 특기를 갖고 있으며, 장래 희망은 국제외교 전문가가 되는 것이다.
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While teenagers of the past was pretty much influenced by parents’ taste and possessed what their parents bought for them, today’s teenagers show far different attitude from them. They choose products that can express their marked individualities and they put the primary importance on designs. --- Growing consciousness of teenagers 중에서
However, now, the average number of children in a family has decreased to 1.20. That means that they have more time to spend with their children or a child. Then, parents can naturally know the demand of children and increase the consumption on their children. Not only that, parents can give more pocket money to their children.
--- Increased spending on sons and daughters 중에서
For instance, when a father wants to buy digital camera, he would likely to get advices from his teen-aged children. His children probably know more about new products and performance. --- Parents’ dependence on their children when shopping 중에서
In other words, teenagers have value as consumers right now and they will also have value in the future. Some marketing does not expect direct outcome, but they expect long-term effect on their business. Teenagers as potential consumer for now and for the future 중에서
Wherever they go, one thing they always put in to their pocket is that tiny little thing. Also, teenagers are living under the severe stress because of study and fierce competition. Their daily lives are planned for preparing their future university and jobs which is based on the learning.
--- Scribbling with Phone Numbers 중에서
One of the most common types of scribbling we found is that mentions about entertainers. There is an unexpectedly unique characteristic in those scribbling about entertainers. It is hard to find any entertainer scribbling with more than three words.
--- Scribbling that display interests in entertainment 중에서
Except for high cost products like TV or car, the consumers don’t pay much attentions to its quality or its services. So that, marketings of those cheep products put more values to its atmosphere and image instead of emphasizing its quality. One of the best way to give positive atmosphere and image to products is to use models with positive images.
However, now, the average number of children in a family has decreased to 1.20. That means that they have more time to spend with their children or a child. Then, parents can naturally know the demand of children and increase the consumption on their children. Not only that, parents can give more pocket money to their children.
--- Increased spending on sons and daughters 중에서
For instance, when a father wants to buy digital camera, he would likely to get advices from his teen-aged children. His children probably know more about new products and performance. --- Parents’ dependence on their children when shopping 중에서
In other words, teenagers have value as consumers right now and they will also have value in the future. Some marketing does not expect direct outcome, but they expect long-term effect on their business. Teenagers as potential consumer for now and for the future 중에서
Wherever they go, one thing they always put in to their pocket is that tiny little thing. Also, teenagers are living under the severe stress because of study and fierce competition. Their daily lives are planned for preparing their future university and jobs which is based on the learning.
--- Scribbling with Phone Numbers 중에서
One of the most common types of scribbling we found is that mentions about entertainers. There is an unexpectedly unique characteristic in those scribbling about entertainers. It is hard to find any entertainer scribbling with more than three words.
--- Scribbling that display interests in entertainment 중에서
Except for high cost products like TV or car, the consumers don’t pay much attentions to its quality or its services. So that, marketings of those cheep products put more values to its atmosphere and image instead of emphasizing its quality. One of the best way to give positive atmosphere and image to products is to use models with positive images.
--- Interview with Professor, Tong Won University 중에서
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