B+U’s mission is to constantly push the boundaries of architecture and urban design. Using technology and research in combination with hands-on design, the firm’s projects are often informed by the mapping and transforming of imperceptible forces, including sonograms. B+U has developed analytic and generative software that has allowed it to implement its theories into a three-dimensional form. B+U is on a continuous mission to research and experiment with new technologies, building materials and construction techniques by virtue of 3D technology and manufacturing techniques often employed outside of the architectural profession. Headquartered in Los Angeles, California and established in 2000 by architects Herwig Baumgartner and Scott Uriu, each partners with over 15 years of professional experience, B+U is a full-service architecture firm that has worked on projects both nationwide and abroad. The architects’ work has comprised cultural locations (including museums, concert halls and exhibition spaces), educational and transportation facilities, master planning and urban design, offices and mixed-use developments, restaurants, and residential work. B+U’s work was recently exhibited at the Architecture and Design Museum (A+D) in Los Angeles; the 12th Architecture Biennale in Venice, Italy; the Milan Stadtkrone 2030 Exhibition in Milan, Italy; the University of Applied Arts in Vienna, Austria; and the CCRD in Hollywood, California. It has also been widely published and discussed in such books and magazines as Architectural Record, Architects Newspaper, The Los Angeles Times, Los Angeles Magazine, Angelino, Azure, Futuristic, FORM, Future Arquitecturas, B-1 magazine, Architecture Live 6, REM, Elemente, Construction and Architecture, Light-Color-Sound Interior and Design, Dialog, 360 Modern Architecture, arcCA, Mark, 1000 x Architecture of the Americas, DAMDI portfolio, Venice Biennale catalogue, Arte; on such websites as Archinect, AEC Architecture showcase, Arquitectura_acero, and Designboom; and in both television and radio interviews. In 2010 B+U has been awarded with the Maxine Frankel Award for design research.