Preface to the Updated Edition xiii
A Note to the Reader xvii
Chapter 1 From Stay-at-Home Dad to Six Figures in Seven Days 1
Chapter 2 The Product Launch Formula Explained 15
Chapter 3 Income on Demand: Your List 33
Chapter 4 The Sideways Sales Letter: How to Sell Your Stuff without Being "Salesy" 53
Chapter 5 Tools of Mass Influence: The Mental Triggers 67
Chapter 6 The Shot across the Bow: Your Pre-Prelaunch 81
Chapter 7 Sell Them What They Want: The Power of Prelaunch 95
Chapter 8 Open Cart: It's Time to Launch! 113
Chapter 9 How to Start from Scratch: The Seed Launch 131
Chapter 10 The JV Launch (and How I Made a Million Dollars in a Single Hour) 147
Chapter 11 Going Live: How Live Launches Are Changing the Game 161
Chapter 12 Using Social Media in Your Launch 179
Chapter 13 Paid Traffic: The Shortcut to a Bigger Audience 199
Chapter 14 Creating a Business from the Ether 215
Chapter 15 Creating a Business You Love 231
Chapter 16 A Recipe for a Big Life 243
Chapter 17 It's Your Time to Launch 261
Glossary 269
Index 275
Acknowledgments 283
About the Author 287