1. Fashion marketing from a historical perspective: early days of advertising and consumerism
2. Fashion promotion and public relations
3. The Marketing Mix and communications tools
4. The Advertising Agency
5. Influencers, opinion-leaders and KOLs: who is leading your opinion?
6. Digital Marketing
7. Target market and segmentation
8. Target marketing and the international consumer: coding and decoding brand messages
9. Brand communication at the point- of- sale: sensory branding
10. A critical look at advertising: brands selling hopes, dreams and objectification
11. Sustainability and Marketing
12. Trend Forecasting and Innovation. Bibliography and further reading. Index