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Introduction: The First Negotiation 1
1. Put Yourself in Your Shoes: From Self-Judgment to Self-Understanding 15 2. Develop Your Inner BATNA: From Blame to Self-Responsibility 41 3. Reframe Your Picture: From Unfriendly to Friendly 65 4. Stay in the Zone: From Resistance to Acceptance 89 5. Respect Them Even If: From Exclusion to Inclusion 115 6. Give and Receive: From Win-Lose to Win-Win-Win 143 Conclusion: The Three Wins 169 Acknowledgments 179 Notes 185 About the Author 191 |
William Ury
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