Preface vii
About the author xi
1. The industrial deal: the shift from industry to technology 1
2. A global revolution: industrial leapfrog 9
3. The social reality: beyond the surface of social media 19
4. Life in boxes: the industrial formula for living 29
5. Rehumanisation: words define our future 47
6. Demographics is history: moving on from predictive marketing 63
7. The truth about pricing: technology and omnipresent deflation 79
8. A zero-barrier world: how access to knowledge is breaking down barriers 91
9. The infinite store: rebooting retail 103
10. Bigger than the internet: 3D printing 115
11. Screen play: post-mass media 129
12. Too big to fail?: the great financial disruption 153
13. The 3-phase shift: a closer look at the web 167
14. The big game: an introduction to gamification 179
15. System hacking: a great idea with a bad reputation 197
16. The job, the factory and the home: how location follows technology 205
17. A stranger from Romania: building a real Lego car 217
18. Market-share folly and industrial fragmentation: industrial metrics 231
19. The externality reality: is this the end of privacy? 241
20. Business = technology: the 4Ps revised 249
Recommended books and documentaries 259
Index 263