Acknowledgments vii
Introduction ix
The Psychology of the Eurozone Crisis x
We Are Not All the Same and That Is Good xiv
Unconscious Bias xvii
Greater Similarity and Difference at the Same Time xix
The Globalization Challenge for Business xxiii
Defining Cultural DNA xxv
A Word About the Evidence xxviii
Why Bother with Differences? xxxi
Chapter 1 America--The Change Makers 1
Founder Effects 3
The Peopling of America 4
Positivity 11
Embracing the New 17
Assimilation over Accommodation 20
Mammon: Tamed and Untamed 26
The Triumph of Functionality 32
Increasing Plurality 35
Looking Ahead 37
Chapter 2 Sub-Saharan Africa: Under Nature's Shadow 41
How Modern Humans Populated Africa 43
Nature's Crucible: The Forces Shaping Africa's Cultural DNA 45
Community and Beyond 51
Naturalness: Expressed and Denied 55
In the Moment 60
Metaphor, Analogy, and the Connectedness of Things 67
The Big Man and His Alter Ego 72
Looking Ahead 78
Chapter 3 India: Beyond This World 81
The Peopling of India 82
The Toba Event 83
The Forces That Have Shaped India's Cultural DNA 85
Ahimsa 87
Individual Paths 95
Inner Directedness 100
Horizontal Stratification 104
Mathematics: The Art of the Hindus 110
Ritualistic Thinking 114
Looking Ahead 119
Chapter 4 The Middle East: Ambivalence and Uncertainty in the Modern Age 121
How Modern Humans Populated the Middle East 122
Deserts and Civilization: The Twin Drivers of Middle Eastern Cultural DNA 124
The Rules of Life 128
The Commercial Instinct 134
The Best Ideas in the World 138
The Honor-Modesty System 143
The Other Sex 148
Concentric Circles of Belonging 151
Managing Contradictions and Tensions 153
Chapter 5 China: The Seekers of Harmony 157
The Peopling of China 159
The Forces That Shaped China's DNA 161
The Drive for Harmony 165
The Authoritarian Compact 173
Concrete and Practical Inventiveness 177
Fast Slow 181
Bounded Sociability and Empathy 185
The Art of Copying 189
Future Considerations 193
Chapter 6 Europe: The Equal Society 195
The Forces that have Shaped European Cultural DNA 196
Equality and Elitism 203
Bounded Individualism 212
Analyisis and Structured Planning 218
Reserved Sociability 222
The Diminishing Drive for Mastery 225
The Opportunities and Challenges for European Culture 231
Chapter 7 The Far Continents 235
Latin America--The Ever-Changing Melting Pot 235
Australia: Mateship in a Far-Off Land 244
Conclusions 255
Notes 259
Index 271