Foreword xi
Part 1 MEMEnomics
A Whole Systems View On the Evolution of Economies 1
Introduction 3
1. The Last Son of Enlightenment 17
A New Day of Infamy 17
The Rise of a Global Leader 18
Environment Shaping Ideology 20
The Long Shadow of Objectivism 24
The Hero who saved America 25
The Final Curtain 28
2. The Value-System Paradigm for the Economy 33
A Brief History of the Emerging Science of Value Systems 35
Spiral Dynamics: The Theory that explains the Levels of Existence 38
The Eight Levels of Existence 41
The Double-Helix Nature of the Framework 42
Characteristics Common to All Value Systems 45
The First-Tier Systems 47
Biege: The First-Level System 47
Purple: The Second-Level System 47
Red: The Third-Level System 50
Blue: The Fourth-Level System 52
Orange: The Fifth-Level System 56
Green: The Sixth-Level System 60
The Second-Tier Systems 63
Yellow: The Seventh-Level System 63
Turquoise: The Eighth-Level System 66
Subsistence ^vMEMEs in Charge of Economic Policies 68
3. The Memenomics Theoretical Framework 71
Memenomic Cycles 72
The Tech-LC Gap 81
Aesthetic vs. Systemic Change 81
4. The Role of Money in Emergence of Cultures 85
Money and the Tribal Order 86
The Emperor's Coin 87
The Gold of Nations 88
Rise of the Dollar 90
Inflation: The First Historic Threat to the Monetary Order ^vMEME 92
The New Fed, Debaucher of Currency 94
The End of Money as We Know It 98
Part 2 History of the Value of a Subsistence Economy 103
5. The First and Second Memenomic Cycles: The Fiefdoms of Power and the Patriotic Prosperity Memes 105
The Fiefdoms of Power Meme 105
FDR's Visionary New Deal 108
The 1950s: Building the Middle Class Memes 111
The New Frontier and the Great Society 112
The Heavy Costs of Visionary Mandates and the End of an Era 117
Fertile Grounds for Ideological Shifts 120
6. The Third Memenomic Cycle: The "Only Money Matters" Meme 125
Taming the Beast 128
The Final Pieces of the Puzzle 130
Finance vs. Production 133
Setting the Conditions for the Perfect "MEME Storm 135
In the Eye of the ^vMemetic Storm 142
Bailout: The Final Phase of the Current System 148
7. In Search of a New Paradigm 153
The Fourth Memenomic Cycle: The Democratization of Information Meme 158
Part 3 The Platform for Functional Capitalism 165
8. Value Systems and Functional Flow 167
The Exhausted Economic Values of the First Tier 167
Human Nature Prepares for a Momentous Leap 169
The Systemic %lt;sup>vMEME Revisited 172
Superordinate Goal of the Fifth Memenomic Cycle 174
Smart Government of the Future 175
Seventh-Level Leadership in the Media 177
Seventh-Level Ecosystem 179
Natural Design and Functional Flow 184
9. Embracing the Values of the Knowledge Economy: f(Knowledge) 195
The Post-Industrial Society Revisited: An Infrastructure of Knowledge 195
Scarcity vs. Abundance Economics 196
Distributed Innovation (DI), the Foundation of a Yellow Economy 202
The New Entrepreneurship Meme 205
10. The Case for Functional Financial Systems: f(Finance) 209
Realigning Money 209
Designing a Seventh-Level Currency 212
Central Banks of the Seventh-Level System 214
Second-Tier Capital Markets 217
11. Designing for the Future of Manufacturing: f(Manufacturing) 221
The Manufacturing Sector and Value Systems 221
Second-Tier Manufacturing 224
Renewable Energy and the Future of Manufacturing 228
Additive Manufacturing: A Distributed Innovation Model 229
12. Defining the Sustainable Corporation from Stockholder to Stakeholders: f(Corp) 233
The Corporate ^vMEME Struggle 233
The Current Functional Misalignment 236
The Functional Seventh-Level CEO 237
The Evolution of Ownership 242
Google's Systemic Disruption 244
The Different Whole-Systems Approach of Whole Foods 250
The Corporation of the Future 256
Notes 259
Acknowledgments 267
Index 269
About the Author 285