Preface: A Guidance Counselor's Nightmare 1
Why Google's Rules Will Work for You 7
1. Becoming a Founder 17
2. "Culture Eats Strategy for Breakfast" 29
3. Lake Wobegon, Where All the New Hires Are Above Average 54
4. Searching for the Best 69
5. Don't Trust Your Gut 87
6. Let the Inmates Run the Asylum 118
7. Why Everyone Hates Performance Management, and What We Decided to Do About It 150
8. The Two Tails 178
9. Building a Learning Institution 204
10. Pay Unfairly 225
11. The Best Things in Life Are Free (or Almost Free) 260
12. Nudge… a Lot 283
13. It's Not All Rainbows and Unicorns 318
14. What You Can Do Starting Tomorrow 336
Afterword for HR Geeks Only: Building the World's First People Operations Team 349
Work Rules 367
Acknowledgments 371
Photo Credits 375
Notes 377
Index 397
About the Author 405