Preface

Chapter 1 Foundations of arts and cultural research

What is research?

Academic research

Information search from the manager's point of view

Qualitative Research

Quantitative research

The importance of writing clearly

How to Use This Book

References

Chapter 2: Research Questions and Research Designs

Introduction

Step 1: Identify Your Potential Contribution

Step 2: Clarify Your Research Goal

Step 3: Specify Your Research Question

Step 4: Select Your Research Design

Conclusion

References



Scenarios

Introduction

Ethical dilemmas

Types of ethical dilemmas

Types of ethical breaches

A research ethics framework

Steps in the research ethics process

Gaining Respect

Building Trust

Being responsible and accountable

Individual

Community

Institutional

Conclusion

References

Chapter 4 What, Why and How: Writing a Literature Review

Introduction

What is a literature Review

Steps in a Literature Review

1. Thematic literature review
2. Systematic Literature review
3. Annotated bibliographic analysis
4. Netnography
5. Meta Analysis
6. Spectroscopy

Conclusion

References

Chapter 5: Survey Research

Introduction

Step 1: Selecting and Sampling Participants

Step 2: Measuring the Variables

Step 3: Designing and Distributing the Survey Questionnaire

Step 5: Analyzing and Presenting the Data

Conclusion

References

Chapter 6: Depth Interview Research

Introduction

Step 1: Literature Review and Research Question

Step 2: Locating Participants and Preparing for Interviews

Step 3: Conducting the Interview

Step 4: Transcribe, Code, Analyze

Step 5: Write-up or Edit your Findings

Conclusion

References

Chapter 7: Experimental Research

Introduction

Step 1: Selecting the Type of Experiment

Step 2: Determining the Factorial Design

Step 3: Designing and Pretesting the Manipulations

Step 4: Designing and Distributing the Questionnaire

Step 5: Analyzing and Presenting the Data

Conclusion

References

Chapter 8: Case Studies

Introduction

What is Case Study?

When to Use Case Studies as a Research Method?

3.0 Key stages in case study research

Step 1: Define a research question

Step 2: Determine the subject and set the boundaries

Step 3: Craft and test the tools

Step 4: Collect data

Principle 1: use multiple sources of evidence

Principle 2: create a case study database

Step 5: Analyze the data

Conclusion

References

Chapter 9: Ethnography, Netnography, and Observation

Introduction

Ethnography

Netnography

Step 1: Locate Data

Step 2: Data Analysis

Step 3: Data Interpretation

Step
4. Publishing your Netnography

Observation

Autoethnography

Mechanical Observation

Non-Participant and Unobtrusive Observation

Conclusion

References

Chapter 10: Effective Writing and Presentations

Introduction

Step 1: Preparing to Communicate Your Research

Step 2: Framing the Phenomenon and Research Question

Step 3: Writing a Literature Review and Theoretical Foundation

Step 4: Writing Methods Sections and Findings

Step 5: Writing Discussion and Conclusion Sections

Writing for a Managerial Audience

Conclusion

References

Conclusion