Foreword 7
Introduction 13
The Iridium Moment 13
Doubling Down 16
Exponential Organizations 18
Part 1 Exploring the Exponential Organization 23
Chapter 1 Illuminated by Information 25
Chapter 2 A Tale of Two Companies 36
Chapter 3 The Exponential Organization 51
Massive Transformative Purpose (MTP) 53
Staff on Demand 58
Community & Crowd 63
Algorithms 68
Leveraged Assets 74
Engagement 77
Chapter 4 Inside the Exponential Organization 85
Interfaces 86
Dashboards 90
Experimentation 95
Autonomy 102
Social Technologies 109
Chapter 5 Implications of Exponential Organizations 116
1. Information Accelerates Everything 118
2. Drive To Demonetization 121
3. Disruption is the New Norm 124
4. Beware the "Expert" 126
5. Death to the Five-Year Plan 127
6. Smaller Beats Bigger 131
7. Rent, Don't Own 136
8. Trust Beats Control and Open Beats Closed 138
9. Everything is Measurable and Anything is Knowable 140
How Exponential is Your Organization? 145
Part 2 Building the Exponential Organization 147
Chapter 6 Starting an ExO 149
Ignition 152
Step 1 Select an MTP 156
Step 2 Join or Create Relevant MTP Communities 157
Step 3 Compose a Team 159
Step 4 Breakthrough Idea 161
Step 5 Build a Business Model Canvas 165
Step 6 Find a Business Model 165
Step 7 Build the MVP 169
Step 8 Validate Marketing and Sales 170
Step 9 Implement SCALE and IDEAS 171
Step 10 Establish the Culture 172
Step 11 Ask Key Questions Periodically 174
Step 12 Building and Maintaining a Platform 175
In Concert 177
Lessons for Enterprise ExOs (EExOs) 179
Chapter 7 ExOs and Mid-Market Companies 181
Example 1 TED 181
Example 2 GitHub 183
Example 3 Coyote Logistics 188
Example 4 Studio Roosegaarde 190
Retrofitting an ExO 193
Example 5 GoPro 195
Chapter 8 ExOs for Large Organizations 200
1. Transform Leadership 205
2. Partner with, Invest in or Acquire ExOs 212
3. Disrupt[X] 216
4. ExO Lite (The Gende Cycle) 228
Conclusion 237
Chapter 9 Big Companies Adapt 240
The Coca-Cola Company - Exponential Pop 241
Haier - Higher and Higher 244
Xiaomi - Showing You and Me 246
The Guardian - Guarding journalism 249
General Electric - General Excellence 250
Amazon - Clearing the Rainforest of "No" 253
Zappos - Zapping Boredom 254
ING Direct Canad - BankING Autonomy 256
Google Ventures - The Almost Perfect EExO 258
Growing with the Crowd 260
Chapter 10 The Exponential Executive 264
CEO - Chief Executive Officer 271
CMO - Chief Marketing Officer 274
CFO - Chief Financial Officer 277
CTO/CIO - Chief Technology/Information Officer 278
CDO - Chief Data Officer 280
CIO - Chief Innovation Officer 281
COO - Chief Operating Officer 283
CLO - Chief Legal Officer 285
CHRO - Chief Human Resources Officer 287
The World's Most Important Job 290
Epilogue: A New Cambrian Explosion 293
Afterword 303
Appendix A What is your Exponential Quotient? 307
Appendix B Sources and Inspirations 315
About the Authors 321
Acknowledgments 323