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List of Tables ix
Acknowledgments xi I Women in Business 1 1 An Introduction to Millionaire Women Next Door 3 2 What Does It Mean to Be Rich? 13 3 Millionaires: Women vs. Men 31 II Early Socialization 61 4 The Parents of Successful Businesswomen 63 5 Beta Women: Beating the Odds Against Succeeding 89 6 Alpha Women vs. Beta Women 113 III About Their Benevolent Nature 131 7 Generous and Wealthy? 133 8 Learning to Give 147 9 Intrafamily Gifts of Kindness 155 10 The High Price of Being Controlled 173 11 The Gift of Gifts: Demonstrating Empathy for the Real Needs of People 187 IV The Choice of Choices 199 12 Choosing a Business: Opting for Self-Employment 201 V Part-Time Work, Full-Time Wealth and Satisfaction 225 Prelude 227 13 Brian's Journey: From Hunter-Gatherer to Cultivator of Wealth 233 14 Ann Lawton Hills 247 VI Alternate Routes 259 15 The Sales Profession According to Beverly Bishop 261 16 Wealthy Educators? 281 17 Why Not Run the Family Office? 297 Appendixes 307 Technical Appendix 309 Appendix 1 Content Analysis of 313 Essays Written by Women Who Own and Operate Successful Businesses 314 Appendix 2 The Profitability of Small Businesses: Net Income 318 Appendix 3 The Profitability of Small Businesses: Return on Receipts 324 Appendix 4 The Profitability of SmallBusinesses: The Proportion of Profitable Businesses 330 Appendix 5 The Profitability of Small Businesses: Net Income for Businesses with Net Income 336 Appendix 6 The Profitability of Small Businesses: Return on Receipts for Businesses with Net Income 342 Author's Note 349 Index 351 |