1 Self-diagnosis : do you have the right stuff to start a business?
2 Finding and evaluating the opportunity : is it real and large enough?
3 Organizing the enterprise : which form is best for you?
4 Building a business model and strategy : how they work together
5 Writing a business plan : the basics
6 Financing the business : where's the money?
7 Angels and venture capitalists : for serious outside equity
8 Going public : adventures in the capital markets
9 Enterprise growth : the challenge to managemet
10 Keeping the entrepreneurial spirit alive : the ultimate challenge of success
11 Harvest time : reaping what you've sown
App. A Understanding financial statements
App. B Breakeven analysis
App. C Valuation concepts
App. D Online help when you need it
App. E Rule