Track 1: Marketing Innovations
1. Towards Sustainable Mobility: Determinants of Purchase Intention for Alternative Fuel Vehicles Among Indian Consumers
2. A bibliometric study on examining the impact of green marketing on behaviour of consumer
3. Ethical and Inclusive AI in Marketing Automation: Impact on Consumer Trust in India
4. Emotional Foundations of Green Masstige Consumption: A Systematic Literature Review
5. Sustainable Personalized Marketing and Gen Z Consumer Engagement in the FMCG Sector: A Comparative Study of Leading Global and Indian Brands
6. The Role of Digital and Social Media Marketing in Transforming Consumer Mobility Choices: Implications for Electric Vehicle Purchase Intentions. Track 2: Human Resource Innovations
7. Inclusive and Innovative Urban Tourism Development in Uttar Pradesh: Linking Women’s Education and MSME Capacity for Sustainable Expansion
8. The Role of AI-Enabled Talent Acquisition in Fostering Inclusive Global Expansion: Implications for Employee Fit and Retention outcomes
9. Quiet Quitting: A Multi-Level Triangulated Theoretical Model of Individual, Relational, and Organizational perspectives based on a Structural Topic Modeling
10. Examination of Employer Ecosystems in Indian States: Insights for HR Strategy and Workforce Planning
11. Learning and Development in the Digital Era: A PRISMA-Based Systematic Review of Employee Performance Outcomes in the Context of Global Business Innovation and Expansion
12. Beyond Efficiency: ERP Systems on Employee Friction
13. A Preliminary Study on Social Inclusion, Dignity of Labour, Motivation and Work Engagement among On Demand Gig Workers in Delhi: A Social Work and Human Resource Management Perspective
14. Talent Retention in the Silver Workforce: A Systematic Literature
15. Embedding Sustainability through Human Resource Innovation: A Framework for Entrepreneurial Enterprises
16. Diversity, Equity, and Inclusion in Higher Education: A Comprehensive Bibliometric Exploration
17. Evaluating the Financial Implications of Electric Vehicle Adoption on the Indian Automobile Industry
18. Work, Culture, and Belonging: The Expatriate Blue-Collar Experience
19. The Effects of Distressors on Individuals Happiness and Potential: A Narrative Review Study
20. Leveraging Artificial Intelligence for Labour Law Reforms in India: Pathways to Inclusive and Expanding Global Business Track 3: Financial Innovations
21. Identifying Necessary and Sufficient Conditions for Digital Financial Inclusion among Small Business Owners: A PLS-SEM and NCA Approach
22. Towards robust climate finance accounting: implications for the indian economy
23. Spatial Dynamics of Financial Inclusion and CBDC Readiness in India: A Geo‑Econometric Assessment of Digital Payment Ecosystems
24. Integrating Behavioral Finance and AI with Option Pricing: A New Paradigm for Strategy Optimization
25. Impact of financial literacy of women in commercial growth of india in last decade: from the perspective of artificial intelligence
26. Financial Inclusion and Macroeconomic Outcomes in Emerging Economies: Evidence from LSDVC Estimation
27. Personality traits and investment decisions of retail individual investors in emerging markets: Exploring the influence of online trading apps as a driver of Fintech-driven inclusion
28. IFRS adoption as a catalyst for audit quality improvement- a professional perception-based study Track 4: Data Analytics Innovations
29. Security of Cyberspace Best Practices for Green Building Management Systems Protecting Sustainable Infrastructure from Cyberattacks
30. Fortifying Organizational Cybersecurity via Sociocultural and Artificial Intelligence - Data Privacy and Ethical Considerations
31. Artificial Intelligence in Marketing: A Data-Driven Study of Consumer Purchase Intention
32. Data-Driven Personalization and Ethical Marketing: A Trust-Based Study in India
33. Artificial Intelligence (AI) in Education: Navigating Challenges and Seizing Opportunities for HEIs in Ethiopia
34. AI-Driven Personalization and Data Analytics Techniques for E-Commerce
35. Acreage-Driven Growth or Productivity Shift? Structural Dynamics of Indian Crop Performance
36. A Novel Data-Driven Approach for Indian Traffic Sign Detection and Recognition using Deep Learning
37. Artificial Intelligence and Internet of Things for Corporate Sustainability: Integration, Implementation, and Future Prospects
38. The Role of Intelligent Knowledge Systems in Enhancing Sustainable Energy Storage Technologies: A systematic literature review using TCCM approach
39. Gen Z Empowerment, and Resistance to AI-Driven Recommendations
40. From Individual to Social Shopping: The Role of Augmented Reality and Gender in Shaping Co-ShoppingIntentions Track 5: Strategic Management Innovations
41. Emotional Intelligence (EI) as a Strategic Enabler of Entrepreneurial Performance: Insights from Emerging Markets
42. Entrepreneurial Intention in New Venture Development: A Study of Influential Factors in India
43. Explainable Machine Learning Using Dynamic and Static Feature Analysis to Identify Android Malware
44. Artificial Intelligence Adoption and Functional Performance in Software Firms: Empirical evidence from Gujarat, India
45. eCommerce Business Model - A Need for Indian Startups
46. A Student’s Perception Towards the Impact of Marketing Mix on the Admission Decision Making: A Study of Higher Education Institutions
47. De-risking Finance for the Circular Economy: Evidence from a Mixed-Methods Analysis Track 6: Innovations in Operations and Supply Chain
48. Corporate Governance and Consumer Trust in AI-Enabled Digital Marketing
49. Supply Chain Responsiveness and Customer Experience: Examining the MediatingRole of Service Reliability in Contemporary Retail Systems
50. Strategic Innovation and Global Expansion of India’s Creative Goods Exports: An Empirical Gravity Model Analysis Track 7: Case Study Innovations
51. Casa Brand's growth dilemma: A case study on entrepreneurial expansion
52. EdTech to HealthTech: Hobit’s Approach to Mitigate Pivoting and Rebranding Challenges
53. Future Homez: Entrepreneurial Aspirations and Operational Realities in India’s MSME Landscape
54. Search Foundation: Scaling impact while preserving core values
55. Balancing Reputation and Revenue: Strategic Decision-Making in FinAsk Value under Group Insurance Vertical