Acknowledgement I. Introducing Magical Tourism
1. Conceptualizing Magical Tourism
2. Tracing the Roots of Magical Tourism II. Mapping Magical Stories
3. Enchanted on Dartmoor: Uncanny Experiences and More-Than-Human Affects on the Trail of ‘The Hound of the Baskervilles’
4. Can You Hear the Knights Breathing? Invisible Heritage and the Magic of Alderley Edge III. Mythic Events
5. “Once Upon a Time, Somewhere in Europe…”: Mythicization and Identity Crafting in Renaissance Festivals
6. Save the Date! Witches’ Reunion Every Friday 13th: A Case Study of Montalegre (Portugal) IV. Magical Creatures
7. Messengers of Inari: Staging Red Foxes as Sacred and Magical in Japanese Captive Wildlife Tourism
8. Rights and Welfare of Mythical Creatures within Tourism: A Critical Reflection V. Magical Communities and Belief Systems
9. Myths and Destination Identity: A Case of Newars from Patan, Nepal
10. Sacred Time and Space: Magic, Immanent Epics, and Dangerous Women in Jaunsar-Bawar VI. Magical Junctures
11. Down the Rabbit Hole and Back Again: Magical Portals in Media Tourism
12. Casting a Spell over Northern Ireland: The Alchemy of Mixing Real Folklore and Heritage with the Fantasy and Magic of Game of Thrones to Create Tourism Gold
13. A Trip Amongst Spirits: Tourism, Affect, and the Supernatural in Tōno, Japan Index