Preface to the Paperback Edition ix
An Important Message from Your Author xiii
Foreword
by Barbara Corcoran xv
Introduction: Make 'Em Want What You've Cot xix
Part 1
Chapter 1 Be You 3
Chapter 2 Know What Fuels Your Fire 25
Chapter 3 Shadow a Winner 43
Chapter 4 Dress the Part 73
Chapter 5 Train Like a Prizefighter 87
Chapter 6 Make 'Em Smile 111
Part 2
Chapter 7 Expand Your Reach 131
Chapter 8 Pitch Perfect 167
Chapter 9 Make the Sell 189
Part 3
Chapter 10 How to Win Friends and Influence People with You 213
Chapter 11 F*ck! Stop the Press 233
Chapter 12 What to Expect When You're Expanding 245
Chapter 13 Fail Up! 257
Chapter 14 Eat, Pray. Cash In 273
Epilogue: From Me to You 285
Acknowledgments 287