Front Cover
Title
Copyright
Prologue. Beyond the Market Crowd
Contents
Part 1. Markets That Draw People Even When Prices Are Not Low
Chapter 1. Price Alone Cannot Explain a Market's Popularity
Chapter 2. Do More Goods Make Choosing More Enjoyable?
Chapter 3. Do Tourist Crowds Really Mean Market Success?
Chapter 4. One-Time and Returning Customers
Part 2. More Than Goods Change Hands at Markets
Chapter 5. The Same Goods Differ Depending on Who Sells Them
Chapter 6. When a Trader's Words Change a Transaction
Chapter 7. When Eating Turns Shopping into a Journey
Chapter 8. Why Someone Who Came Just to Browse Opens Their Wallet
Part 3. Successful Markets Reach Beyond Their Boundaries
Chapter 9. When Alleys Flow into a Market
Chapter 10. Easy Access Does Not Necessarily Mean Longer Stays
Chapter 11. How Markets and Neighboring Shops Thrive Together
Chapter 12. Money Circulates Beyond the Market
Part 4. Changing a Market Without Losing Its Character
Chapter 13. Age Alone Does Not Make a Traditional Market
Chapter 14. Why Customers May Decline After a Tidy Renovation
Chapter 15. Why Visit Markets Despite Greater Inconvenience Than Online?
Chapter 16. As Tourists Increase, Residents' Markets May Disappear
Part 5. Revisiting the Markets That Have Endured
Chapter 17. What Remains When We Compare the World's Markets?
Chapter 18. Markets Can Thrive Without Following a Success Formula
Chapter 19. What Disappears With a Market Besides Its Goods?
Chapter 20. Can Markets Reveal How a City Lives?
Epilogue. Where the Market Continues