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From Cinderella to CEO
From Cinderella to CEO
From Cinderella to CEO
From Cinderella to CEO
From Cinderella to CEO
From Cinderella to CEO
From Cinderella to CEO
가격
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1,850원 (5%) 마니아추가적립
5만원 이상 구매 시 2천원 추가 적립
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최대 2,000원 즉시할인
배송안내
서울특별시 영등포구 은행로 11(여의도동, 일신빌딩) 변경
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이 분야의 이벤트

책소개

목차

Introduction.
Chapter 1. Cinderella: Picture Yourself at the Palace and Find a Fairy Godmentor.
Chapter 2. Snow White: Whistle While You Work and Win Loyal Allies.
Chapter 3. Little Red Riding Hood: Stay on the Right Path and You Can Fend off the Wolf Yourself.
Chapter 4. Hansel and Gretel: Find Your Way Through the Forest to a New Job.
Chapter 5. The Ugly Duckling: Paddle Your Way into a Group that Recognizes Your Strenghts.
Chapter 6. Thumbelina: Think Big, Show Initiative, and Do Well by Doing Good.
Chapter 7. Sleeping Beauty: Be Inclusive and Wake Up to Your Full Potential.
Chapter 8. The Red Shoes: Keep Your Work Life from Spinning Out of Control.
Chapter 9. Rapunzel: Share Your Ideas and Passion, and Make Your Voice Heard.
Chapter 10. Beauty and the Beast: Stand by Your Decisions, Take Risks, and Recognize Opportunity Like a Ceo.
Organizations/Resources.

저자 소개

저자 : 캐리 브루서드
캐리 브루서드(Cary J. Broussard)는 미국에서 마케팅과 홍보 분야의 최고 권위자로 꼽힌다. 윈덤 호텔에 근무할 당시 비즈니스 출장을 하는 여성을 위한 여행 프로그램 WOTW(Women On Their Way)를 개발해 소규모 호텔 브랜드였던 '윈덤'을 대형 브랜드로 성장시키는 데 일조했다. 그 공을 인정받아 수석부사장으로 파격적인 승진을 한 후, 일약 업계의 스타로 떠올랐다.
그녀는 이 책에서 자신의 경험을 토대로 성공적인 사회생활과 행복한 삶을 동시에 추구하는 여성들에게 현실적인 지침을 제시한다.
현재 CNN, ABC, CBS 등 주요 방송국에서 방영하는 동기부여 프로그램을 진행하는 한편, 미국 전역을 순회하며 활발한 강연활동을 펼치고 있다. 그 밖에도 각종 신문과 잡지에 여성의 경력개발과 관련된 글을 기고하며, 자신의 성공을 나누려는 노력을 쉬지 않고 있다.

품목정보

발행일
2005년 08월 30일
쪽수, 무게, 크기
223쪽 | 380g | 162*235*23mm
ISBN13
9780471727187

관련 자료

Jacket Description/Flap:
Fairy tales have fascinated people for hundreds of years because they have layers of meaning that are relevant to anyone at any time and place. The closer you look, the more you see, and the lessons found within these tales teach us a great deal that applies to today's modern work world. Best of all, fairy tales relate their wisdom through stories that are both informative and entertaining.

Cary Broussard is one of the country's top experts in marketing to women and diverse populations. For the past twelve years, she's spent more than half her time on the road, meeting and talking with women from all walks of work life, from CEOs to administrative assistants. Through her involvement in women's groups and her groundbreaking programs, Broussard has motivated thousands of women to get ahead in today's competitive workplace. Now she has combined the ageless wisdom of fairy tales with the latest advice from women on the forefront of business? to guide you on your way to career success.

Just because this book is called From Cinderella to CEO, you don't have to have aspirations of actually becoming a Chief Executive Officer to benefit from the valuable knowledge found in these pages. With this book as your guide, you'll learn to think like a CEO in whatever position you currently hold and to envision a transformation that suits your own values, goals, and reality. Filled with motivational stories, advice from successful women in the workforce, and major lessons from ten well-known fairy tales, From Cinderella to CEO gives you the confidence to create a realistic yet passionate vision for your career? and a full menu of tools to get there.

The timeless tales included in thisbook offer serious advice that is highly relevant to today's workplace issues, such as: A modern Snow White can thwart an evil queen or backstabbing competitor by working hard to win allies A Gretel thrust into the woods with scarcely a few weeks' severance pay can find her way to a better job A Rapunzel stuck in a tower or low-paying job can escape and make her voice heard Beast of a project can turn into a Princely prize when an ambitious Beauty (on the inside)?sees the potential in an underappreciated idea . . . and has faith in her choices

You can choose how to use this book to your best advantage. Read it from cover-to-cover, or pick out your all-time favorite fairy tales and see what they have to teach you. You can also go right to chapters that offer the lessons and practical techniques you need to solve your particular work issues. Whatever you choose, From Cinderella to CEO will help you find the rewards hidden in the dark and twisting woods of the workplace.

*PRAISE FOR From CINDERELLA to CEO

"The storybook Cinderella sits and waits for her prince charming to come. From Cinderella to CEO is a rewrite for modern day Cinderellas. This book tells women to climb on their own horse and ride to their destiny. It's full of great road maps on everything from how to survive a wicked boss to how to surround yourself with swans!"
- Pat Schroeder, former Congresswoman, President & CEO of the Association of American Publishers

"Cary Broussard has produced a great compass for women who are navigating their journey through work life. This is a primer that turns fairy tales into actionable road signs that will transform starry-eyed neophytes into seasoned professionals. This book is much more than a 'yellow brick road' map. It is an atlas that not only helps the reader plot her successful course; but, it also underscores ways for managing a successful career, as well as identifies road markers and landmines that could derail a career. It is a must read."
- Esther Silver-Parker, Vice President of Diversity Relations, Wal-Mart Stores, Inc.

"If you have aspirations to be successful and happy in your career, then From Cinderella to CEO is the book for you! Cary Broussard has decoded folklore and articulated a play-by-play game plan to help women win in the ballgame of business. And best of all, this fairy godmentor wisely refers to cutting edge twenty-first century thinking by interpreting business as pleasure!"
- Linda K. Bolliger, Founder & CEO, Boardroom Bound®

"From Cinderella to CEO offers something for everyone. No matter which rung of the corporate ladder you are perched upon you will appreciate Cary J.Broussard's fresh perspective on women in the workplace. Whether you are just starting out, mentoring a new hire, or thinking about starting your own business you'll look at things differently after reading this book.Broussard understands that while work styles may vary by gender, these differences complement each other and savvy employers and employees will prosper when both styles are encouraged to flourish."
- Marti Barletta, author of Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment

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(판형과 판수 등이 다양한 도서는 찾으시는 도서의 ISBN을 알려 주시면 보다 빠르고 정확한 안내가 가능합니다.)

해외거래처에서 품절인 경우, 2차 거래선을 통해 유럽과 미국 출판사로 직접 수입이 진행될 수 있습니다.
수입 진행 시점으로 부터 2~3주가 추가로 소요되며, 해외에서도 유통이 원활하지 않은 도서는 품절 안내가 지연될 수 있습니다.
해당 경우, 문자와 메일로 별도 안내를 드리고 있사오니 마이페이지에서 휴대전화번호와 메일주소를 다시 한번 확인해주시기 바랍니다.
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