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1. Sales Behavior and Sales Success
2. Obtaining Commitment : Closing the Sale 3. Customer Needs in the Major Slae 4. The SPIN Strategy 5. Giving Benefits in Major Sales 6. Preventing Objections 7. Preliminaries : Opening the Call 8. Turning Theory into Practice Appendix A. Evaluating the SPIN Model Appendix B. Closing Attitude Scale |