Introduction: Why You Should Hire This Book ix
Stop playing the odds to get innovation right. Cede luck to your competitors-and in the process, leave them in the dust.
Section I An Introduction to Jobs Theory
Chapter 1 The Milk Shake Dilemma 3
Chapter 2 Progress, Not Products 21
Chapter 3 Jobs in the Wild 47
Section 2 The Hard Work-and Payoff-of Applying Jobs Theory
Chapter 4 Job Hunting 69
Chapter 5 How to Hear What Your Customers Don't Say 95
Chapter 6 Building Your Résumé 123
Section 3 The Jobs to Be Done Organization
Chapter 7 Integrating Around a Job 151
Chapter 8 Keeping Your Eye on the Job 177
Chapter 9 The Jobs-Focused Organization 197
Chapter 10 Final Observations about the Theory of Jobs 221
Acknowledgments 235
Index 249