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Foreword v
Introduction vii Acknowledgments xxiii Part I The Product Leader 1. What Is Product Management? 3 2. Why Is Product Leadership So Relevant? 15 3. Being a Great Product Leader 31 4. Is There a Formula for Success? 69 5. Hiring Product Leadership 83 Part II The Right Leader for the Right Time 6. The Startup Organization 105 7. The Emerging Organization 143 8. The Enterprise Organization 161 Part III Working with Customers, Agencies, Partners, and External Stakeholders 9. Mapping the Partner Ecology 183 Final Words 207 Index 211 |