Foreword Gary Loveman ix
Acknowledgments xiii
The Nature of Analytical Competition
The Nature of Analytical Competition: Using Analytics to Build a Distinctive Capability 3
What Makes an Analytical Competitor?: Defining the Common Key Attributes of Such Companies 23
Analytics and Business Performance: Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage 41
Competing on Analytics with Internal Processes: Financial, Manufacturing, R&D, and Human Resource Applications 57
Competing on Analytics with External Processes: Customer and Supplier Applications 83
Building an Analytical Capability
A Road Map to Enhanced Analytical Capabilities: Progressing Through the Five Stages of Development 107
Managing Analytical People: Cultivating the Scarce Ingredient That Makes Analytics Work 131
The Architecture of Business Intelligence: Aligning a Robust Technical Environment with Business Strategies 153
The Future of Analytical Competition: Approaches Driven by Technology, Human Factors, and Business Strategy 175
Notes 187
Index 199
About the Authors 217