Introduction ix
1. Rise of the Streampunks 1
Your Orientation to a New Class of Creators
2. ||Superwoman|| Comes to the Supermarket 11
Why Shelf Space Is the Key to Understanding How the Media Industry Works Today
3. Nerding Out 27
The Green Brothers and the Importance of Online Community Building
4. True Blue Hair 45
Tyler Oakley, Authenticity, and the Changing Nature of Celebrity
5. No Passport Necessary 65
Lilly Singh, Mr. Bean, K-Pop, and the Global Media Melting Pot
6. Show Me Something I Haven't Seen Before 79
Satire, Representation, and Bias in Online Video
7. Stick to Your Quilting 93
The Deep Appeal of Narrow Niches
8. The Struggle Is Real 115
Why Today's Stars Have to Give 110 Percent in a 24/7 World 115
9. Revenue Streams 137
Funding Creativity in the Digital Age 137
10. "This Just Uploaded . . ." 159
Vice, Storyful, and the New Business of the News Business
11. Pardon Welcome the Interruption 185
Casey Neistat Is Making Ads Great Again
12. Streampunk Rock! 211
The Fall and Rise of the Music Industry
13. What to Watch Next 235
Just When You Had Millennials Figured Out, Here Comes Gen Z
Conclusion: A Window to the World 249
Acknowledgments 253