Preface ? The Power Of Twitter.

Introduction ? What Can Twitter Do For You?
1. AN INTRODUCTION TO THE SOCIAL MEDIA LANDSCAPE.
1.1. So What Exactly Is Social Media?
1.2. Social Media, So What? Why Social Media Really Is A Big Deal.
1.3. The Different Types Of Social Media Sites ? Content To Suit Every Market.
1.4. A Closer Look At Microblogging.
1.5. Introducing… Twitter!

2. WHAT IS TWITTER AND WHY IS IT SO POWERFUL?
2.1. Twitter And Its Successes.
2.2. The Power Of Twitter's Immediate Feedback.
2.3. Instant Access To Smart People 24/7.

3. GETTING STARTED THE RIGHT WAY ON TWITTER.
3.1. Signing Up ? Does Twitter Have The Web's Most Friendly Registration Page?
3.2. Who's On Twitter? ? Your First Followers!
3.3. Create An Inviting Twitter Profile.
3.4. Choosing Your Twitter Picture.
3.5. Designing Your Twitter Profile.
3.6. Designing A Commercial Background Image For Twitter.
3.7. Choosing The Right Colors.
3.8. Notices To Notice.
3.10. Sending Your Very First Tweet.
3.11. Becoming A Follower.

4. BUILDING A FOLLOWING ON TWITTER.
4.1. Quantity or Quality: Choosing The Type Of Following You Want.
4.2. Quality: How To Be Intentional About Creating Your Own Network Of Experts.
4.3. Quantity: Seven Killer Strategies To Reaching Critical Mass on Twitter.
4.4 Twitterank and Page Rank.

5. THE ART OF THE TWEET.
5.1. Tweet Etiquette.
5.2. The Benefits Of Following Before Tweeting.
5.3. How To Join A Conversation.
5.4. How To Be Interesting On Twitter.
5.5. How To Drive Behavior.

6. THE MAGIC OF CONNECTING WITH CUSTOMERS ON TWITTER.
6.1. Identifying Problems And Soliciting Feedback.
6.2. Discovering Your Top Fans, Promoters And Evangelists.
6.3. Your Micro Help Desk.

7. LEVERAGING TWITTER FOR TEAM COMMUNICATION.
7.1. Twitter For Virtual Team Leaders.
7.2. Creating A Twitter Account For A Virtual Team.
7.3. Building A Team With Twitter.

8. USING TWITTER TO HELP BUILD YOUR BRAND.
8.1. Create A Story.
8.2. Portraying Your Brand With Your Profile.
8.3. Tweet Style ? What To Say When You're Building A Brand To Create Value And How To Say It.
8.4. Reinforce The Core Message.
8.5. Writing The Tweets.

9. LEVERAGING THE POWER OF TWITTER TO DRIVE BEHAVIOR IN YOUR FOLLOWERS.
9.1. Driving Followers To A Website.
9.2. Promoting A Blog On Twitter.
9.3. Twitter As A Resource For Post Ideas.
9.4. Driving Followers To The Mall.
9.5. Can You Put Affiliate Links On Twitter?
9.6. Driving Followers To Register.
9.7. Tracking Results And Testing Strategies.
9.8. Tracking Multiple Tweets.
9.9. Making The Most Of Twitter's Trends.

10. BEYOND TWITTER.COM: THIRD PARTY TOOLS YOU WILL WANT TO KNOW ABOUT.
10.1. TweetLater.
10.2. Twitterific.
10.3. Twhirl.
10.4. TwitterFeed.
10.5. Twist.
10.6. Twellow.
10.7. Tweetbeep.
10.8. TwitterCounter.
10.9. TweetDeck.
10.10. TwitThis.

11. BUILDING POWERFUL SOLUTIONS ON TOP OF THE TWITTER PLATFORM.

Conclusion.