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Introduction : Naturally Rich?
Chapter One : Scratching with the Big Dogs How Rich Is Rich? Chapter Two : The Long Social Climb Form Monkey to Mogul Chapter Three : Party Time The Dawn of the Plutocrat Chapter Four : Who's in Charge Here? Dominance the Rough Way Chapter Five : Take This Gift, Dammit! Dominance the Nice Way Chapter Six : The Service Heart Subordinate Behaviors Chapter Seven : Who Do Rich People Take Such Risks? Display by Grandstanding Chapter Eight : Inconspicuous Consumption Display by Muted Extravagance Chapter Nine : Living Large The Habitats of the Rich Chapter Ten : The Temptation of Midnight Feasts Sex, Anyone? Chapter Eleven : Family Business Caught in the Perpetual Dynasty-Making Machine Epilogue : A How-To Guide for Alpha Apes |