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책소개
목차
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Foreword ix Introduction: Peter Drucker and Leadership 1 Part One The Leader’s Role in Shaping the Organization’s Future 9 1 The Fundamental Decision: Determining the Business of the Organization 11 2 The Process: Creating a Strategic Plan 21 3 Look, Listen, and Analyze: The Information the Leader Needs 33 4 Methodology: Developing Drucker-Based Strategies 45 5 Taking Action: What It Takes to Implement Your Plan 55 Part Two Ethics and Personal Integrity 63 6 Drucker’s Views on Business Ethics 65 7 Effective Leadership and Personal Integrity 75 8 The Seven Deadly Sins of Leadership 85 9 Effective Leadership and Corporate Social Responsibility 97 10 The Responsibility of a Corporation: First, Do No Harm 107 Part Three The Military: Drucker’s Model Organization 117 11 Leadership Lessons from Xenophon 121 12 Training and Developing Leaders 133 13 Promotion and Staffi ng 145 14 The Heart of Leadership 157 15 Leadership for Upper Management 167 Part Four Motivation and Leadership 179 16 Leadership Style as a Motivator 181 17 Motivating to Peak Performance 191 18 Charisma as a Motivator 201 19 The Volunteer Paradigm 211 Part Five The Marketing Model of Leadership 223 20 Applying Marketing to Leadership 227 21 Applying Segmentation to Leadership 235 22 Applying Positioning to the Organization and the Leader 245 23 The Role of Infl uence and Persuasion on Strategy and Tactics 255 Epilogue Drucker’s Legacy 265 Notes 267 About the Author 283 Index 285 |
저자 소개 1
William A. Cohen
Dr. William Cohen (Pasadena, CA) is President of the Institute of Leader Arts. He has spoken and given workshops for small groups of managers and executives, and given keynote addresses in more than 50 countries to audiences of up to 15,000 in size. He has taught in the graduate schools of California State University Los Angeles, University of Southern California and Claremont Graduate University as well as three years with Touro University International, a fully accredited online university. A prolific author, speaker, and academic,?Dr. Cohen is also a retired major general from the U.S. Air Force Reserve and has held executive positions in several companies including Director of Research at Sierra Engineering Company, Manager of Advanced Technology Marketing at McDonnell Douglas Astronautics Company, and President of Global Associates. In addition to his BS in engineering from the United States Military Academy at West Point, he has an MBA from the University of Chicago, an MA and PhD in management from the Peter Drucker School of Management at Claremont Graduate University. He is a distinguished graduate in residence of the prestigious Industrial College of the Armed Forces in Washington, D.C.
품목정보
- 발행일
- 2009년 11월 16일
- 쪽수, 무게, 크기
- 304쪽 | 163*236*29mm
- ISBN13
- 9780470405000
리뷰/한줄평0
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