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소득공제
외서 Designing Your Own Unique and Dazzling Life
Hardcover
남호현
BARUN IP & LAW 2017.02.15.
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책소개

목차

PROLOGUE
- FIRST EXPERIENCE IS HEART-POUNDING EXHILARATION … 6

BOOK 1 - POWER OF THE POSITIVE FORCE
1 CAST YOUR NET ON THE DEEP SIDE … 12
2 DANCING AT MY FIRST INTERNATIONAL CONFERENCE … 18
3 MY FIRST BOOK PUBLICATION … 25
4 MY FIRST UNIVERSITY LECTURE … 31
5 FIRST TV APPEARANCE AS A TALK SHOW HOST … 36
6 MY FIRST PRESENTATION AT AN INTERNATIONAL CONFERENCE… 38
7 MY FIRST CHAIRMANSHIP AT AN INTERNATIONAL CONFERENCE… 42
8 THE CREATIVE MINORITY’S RESPONSE TO CHALLENGE … 45
9 PARTICIPATING IN KING’S COURT … 48
10 ROYAL TREATMENT BY A FOREIGN COMPANY … 54
11 VOLUNTEER WORK AS A CREATIVE MINORITY … 57
12 VIRTUAL AUGMENTED REALITY OF POKEMON GO … 64
13 INTERNET DOMAIN ADDRESS DISPUTES - EFFICIENT, FAIR AND INEXPENSIVE RESOLUTION… 68
14 REACHING 400 DECISIONS ON DOMAIN NAME DISPUTE CASES… 71
15 THE ROAD TO CRUSHING PATENT TROLLS IN THE PATENT WAR… 74
16 EDISON, THE KING OF INVENTION, AND PENNILESS … 83
17 LAWYERS ARE ALL IN HELL … 85
18 FINALLY A MILLION MILER … 89
19 EAGLE SOARING HIGH IN THE SKY … 97
20 JESUS NEVER GRADUATED FROM ELEMENTARY SCHOOL … 105

BOOK 2 - THE BENEFICIARIES OF CREATIVE BEST EFFORT
*Leading or Landmark Cases Won by the Author through Creative Best Effort
1 THE BATTLE BETWEEN“ SNOW PERFUME” AND “ ICE SNOW” … 112
2 THE GUARDIAN ANGEL FOR THE BRITISH ROYAL CHIEF DESIGNER’S TRADEMARK … 127
3 HYUNDAI MOTOR COMPANY PREVAILS OVER THE LOTUS GROUP OF U.K.… 137
4 ELEGANCE IS REBORN AS A VALUED TRADEMARK … 147
5 THE KOREAN BUSINESS FOR A LUXURY BRAND ALMOST DIDN’T HAPPEN … 165
6 TOPPLING THE IMPENETRABLE TOOTHBRUSH DESIGN RIGHT … 180
7 HYUNDAI MOTOR’S“ MONG-KOO CHUNG”
EPILOGUE
ENJOYING LONGEVITY-LIVING TO 120 … 217
APPENDIX

저자 소개 1

南浩鉉

- 1953년 충북 영동 출생 - 충북 영동고등학교, 청주대학교 법과대학 - 서울대학교 행정대학원 졸업 - 국제특허 바른 대표변리사 - 대통령 자문기구 국가과학기술자문회의 위원 - 인터넷주소분쟁조정위원회 위원장 - 아시아변리사회 (APAA) 한국협회 회장 - 한국상표학회 회장 - UN 산하 세계지적재산권기구 (WIPO) 행정패널 - 미국국가중재원 (NAF: National Arbitration Forum) 중재인 - 아시아 도메인이름 분쟁해결센터 (ADNDRC) 행정패널 - 홍콩국제중재센터(HKIAC - Hong Kong Internatio
- 1953년 충북 영동 출생
- 충북 영동고등학교, 청주대학교 법과대학
- 서울대학교 행정대학원 졸업
- 국제특허 바른 대표변리사
- 대통령 자문기구 국가과학기술자문회의 위원
- 인터넷주소분쟁조정위원회 위원장
- 아시아변리사회 (APAA) 한국협회 회장
- 한국상표학회 회장
- UN 산하 세계지적재산권기구 (WIPO) 행정패널
- 미국국가중재원 (NAF: National Arbitration Forum) 중재인
- 아시아 도메인이름 분쟁해결센터 (ADNDRC) 행정패널
- 홍콩국제중재센터(HKIAC - Hong Kong International Arbitration Centre) 중재인
- 대한상사중재원 중재인
- 대한변리사회(국제이사 역임), 아시아변리사회(APAA, 현 본부 부회장), 국제산업재산권보호협회(AIPPI), 국제변리사연맹(FICPI, 한국협회 이사 역임), 국제상표협회(INTA), 유럽공동체상표협회(ECTA), 의약품 상표협회(PTMG), 지식재산포럼(현 이사) 등의 회원으로 활동
- ‘Asia Law’에 의해 9년 연속 (2007-2015) ‘Asia Law Leading Lawyers for Intellectual Property in South Korea’로 선정
- 미국 ABI에 의해 ‘Man of the Year in Law 2010’로 선정
- 한국품질재단에 의해 특허업계 및 법조계 최초로 ‘2010년 신품질 혁신대상(서비스 혁신 부문)’ 수상
- 한국발명교육상 저술상 수상(2015)
- 주요 저서 《21세기에는 지적 재산권으로 승부하라》《아이디어로 인생을 바꿔라》《태양 아래 모든 것이 특허 대상이다》《톡톡 튀는 나만의 인생을 디자인하라》

품목정보

발행일
2017년 02월 15일
쪽수, 무게, 크기
240쪽 | 148*210mm
ISBN13
9788995359143

책 속으로

FIRST EXPERIENCE IS HEART-POUNDING EXHILARATION
With humility, I wanted to bear witness to how interesting, fulfilling and wonderfully exciting life can be when you live with the belief of the“ power of positive force.” Regardless of the nature of one’s work or education, people strive to achieve their“ creative best” output. As a result, one can enjoy the sweet memory of dynamic stories of someone saving a person’s life or rescuing a family or even a nation. I can easily imagine how rewarding it would be for a doctor to apply his or her own creative craft to save a person’s life despite 1% chance of success.
I am reminded over and over again that the secret to happiness is confronting and overcoming adversities even where creative bes tefforts did not appear adequate. First experience is heart-pounding electricity. My memories of those first experiences where I took the challenge without cowering are still fresh in my mind. What followed those first experiences energized and excited me as I looked forward to the fruits of my labor.
I also want to share my personal realization of unique and dazzling experiences of “creative best efforts” not only with my peer patent attorneys, but also with all other professionals, business people and my good neighbors on this planet.
-PROLOGUE-

Your life will be filled with joy when you can shine “your own unique, dazzling light.”
“I” am not simply one of 7 billion people. My own unique existence was created in a truly precious time and space. There will never be anything resembling me before and after. I tell my children whenever I can.
“Look at the pebbles on the bank of the river. Each of them looks different. Why are you not as round as me? Why are you triangular? Why are you oblong? Don’t complicate things by thinking too much. Take things for what they are. Each of us is different. Because we are all different, there is value in each and every one of us. We follow and benefit from so many things that have been created in the course of mankind, and each one of us has a unique, dazzling formula for life. For this very reason, “I” have a precious and treasured existence. Likewise, we must acknowledge and respect each and every “you” and “them.” Each and every one as the world’s most unique existence.”
You must live with creative best effort. Your life will be filled with joy when you can shine “your own unique, dazzling light.” I am certain that your own “light” will contribute to the mankind in its own way.
-EPILOGUE-

Research analysis and data show that creative ideas and outstanding inventions come more from smaller-sized companies or individuals as opposed to conglomerates. Smaller units of organizations combine to form large ones. No one should look down on someone because of size. While our society may have grown somewhat materially, the level of our moral culture still has a long way to go. Let’s not forget that. We must not forget that individuals and small-sized companies are the lifeline and progress for the conglomerates and are the starting and destination point for the creative best effort and creative minority.
p. 56

You shouldn’t be afraid to spend money on the fees of a lawyer or a patent attorney. Otherwise, you may need a spade when a hoe would have been enough. Remember, you will win every battle if you know yourself and your enemy. By precisely understanding the crux of the issue, anyone can all prevail without fighting.
p. 87


Even at this moment, your good luck is floating around you. Be courageous, push out and get up. Reach out and grab your good luck. Take a look at your family, people and all matters around you with a new perspective and new mindset. You will begin to see a new world.
p. 92

We follow and benefit from so many things that have been created in the course of mankind, and each one of us has a unique, dazzling formula for life. For this very reason,“ I” have a precious and treasured existence. Likewise, we must acknowledge and respect each and every“ you” and“ them.” Each and every one as the world’s most unique existence.”
p. 220

You must live with creative best effort. Your life will be filled with joy when you can shine“ your own unique, dazzling light.” I am certain that your own“ light” will contribute to the mankind in its own way.
p. 220

--- p.220

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