Section I. An Introduction to Business on the Web
Chapter 1 : The Web and the Future of Your Business
Chapter 2 : Trends and Technologies
Chapter 3 : Types of Web Sites and Why Most Fail

Section II : Five Steps to a Successful Relationship Marketing Initiative
Chapter 4 : Introducting the Five-Stage Relationship Marketing Program
Chapter 5 : Step One : Getting Acquainted at the Introduction Stage
Chater 6 : Step Two : Communicating Your Competitive Advantage
Chapter 7 : Step Three : Converting Prospects to Customers
Chapter 8 : Step Four : Creating Customers for Life
Chapter 9 : Step Five : Getting Your Customers to Do Your Marketing for You

Section III : Building a Relationship-Oriented Web Site
Chapter 10 : Establishing Realistic Expectations
Chapter 11 : Determining Your Market's Information Needs
Chapter 12 : Creating Scenarios to Identify Your Market's Information Needs
Chapter 13 : Developing an E-mail Strategy for Your Web Site
Chapter 14 : Promoting Your Web Site
Chapter 15 : Optimizing Your Web Site's Performance
Chatper 16 : The Least You Need to Know about Design and Still Succeed
Chapter 17 : Results and New Opportunities : A Month-by-Month Outline for Transforming Your Business