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책소개

목차

Chapter I. The Joy of Detached Involvement
1. A Gaming Mechanism
2. Voluntary Decision Making
3. An Other Worldly Undertaking
4. New Communication Approaches
5. Applying Conscious Inatttention

Chapter II. Salvation by Negotiation
1. An Ageless Phenomenon
2. Familarity Breeds Children
3. Getting Framed
4. Speed Kills
5. "Whahdja Say?"
6. Lend Me a Hand
7. Attuned to the Music
8. Abracadabra
9. A Hollywood Exegesis
10. An Attention Grabber
11. Axioms from Above
12. Bargaining with a Bastard
13. The Road Less Traveled
14. Negotiating with the Almighty

Chapter III. Playing the Game
1. Style Supersedes Substance
2. The Way of the Gipper
3. An Outsider's View
4. Less Is More
5. All's Right with the World
6. Equality - Valued of Tainted?
7. The Optimum Style

Chapter IV. A Mixed-Motive Game
1. Labeling Is Disabling
2. Dial M for Money
3. It Ain't Necessarily So
4. When You're Up to Your Neck in Alligators, It's Easy to Forget That Your Original Objective Was to Drain the Swamp
5. Say Cheese
6. Believing Is Seeing
7. A Dynamic of Dual Series
8. A Problem-Solving Process
9. Can't Anybody Here Play This Game

Chapter V. A Bargaining Formula
1. Setting Obejectives
2. Making How Concessions
3. Open with Commonality
4. The Titanic Principle
5. The Ping-Pong Table Theory of Life
6. Broadening the Gauge
7. The Vail Condo
8. Make 'Em Work
9. You Owe Me an Apology
10. Closing the Deal

Chapter VI. The Perceptual TIP
1. Perception Is Reality
2. The Personal Pimple Principle

Chapter VII. Time and Timing
2. Deadlines Precipitate Action
3. Inducing Concession Making
4. Deadlines Are Not Always Draconian
5. The Other Side Always Has a Deadline
6. Where Deadlines Are Not Equivalent
7. Where Deadlines Appear Identical
8. Patience Generally Pays
9. Remain Calm and Cool Under Fire

Chapter VIII. Information
1. Don't Wait for the Starter's Gun
2. Mapping Prior to the Formal Event
3. The Blessing of Giving
4. The Satisfaction Prescription
5. Expecting Little Diminishes Disappointment
6. Delusions About Dissatisfaction
7. Getting Information
8. Barriers to Obtaining Information
9. The Procuring Principles

Chapter IX. Power
1. Defining Power
2. Perceiving May Be Deceiving
3. Power - Neutral and Often Neglected
4. You Gotta Believe

Chapter X. Sources of Power
1. Competition - Options
2. Legitimacy
3. Risking
4. Commitment
5. Persuasive Capacity
6. A Gaming Attitude
7. Expertise
8. Knowledge of Needs
9. Investment
10. Rewarding or Punishing
11. Identification
12. Morality
13. Precedent
14. Persistence
15. A Concluding Point About Power

Chapter XI. Negotiating This...And That
1. Terrorism - A Negotiation by Violent Means
2. Raising Children

Chapter XII. The Game of Life
1. The Balancing of Caring, but Not T-h-a-t Much
2. The Force Is Within You
3. Differentiate Yourself
4. Celebrate Each Day

품목정보

발행일
2003년 09월 01일
쪽수, 무게, 크기
336쪽 | 600g | 크기확인중
ISBN13
9780446529730

추천평

"Knowing Herb Cohen for decades, I was surprised that a book could capture his unique style and sense of humor. Negotiate This! will not only help you get what you want, but is a joy to read. Almost every page is hilarious, so that profound aspects of human behavior become pure entertainment."
--- Larry King

"Whether you are negotiating with your teenager or a terrorist, Herb Cohen's new book should come in very handy. It's packed with practical insights based on decades of negotiating experience and filled with humorous stories that drive the points home. A sheer delight!"
--- William Ury, Coauthor of Getting to Yes

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