Preface (Has Life Regressed?) vii
Introdudction xi
Part 1 The Dissonance… Is Something Wrong?
Ch - 1 Tales from the SCRIPT: A Monday Story 3
Ch - 2 Carless Whispers: Guilty Souls Have No Rhythm 7
Ch - 3 The Modern Day Matrix: The SCRIPT 10
Part 2 The Script … Engineering Your Involuntary Slavery
Ch - 4 The Inauthentic Life: Trapped by Other People's Thinking 15
Ch - 5 Conventional Wisdom: The Road to a Conventional Life 20
Ch - 6 The SCRIPTED Operating System: The Web of Servitude 24
Ch - 7 The Secders: Our Life Sucks, Yours Should Too 26
Ch - 8 Hyperrcality: Your Illusionary Captors 37
Ch - 9 Temporal Prostitution: Trading Good Time for Bad 55
Ch - 10 The Life Paths: Two Doors, One Slaughterhouse, No Difference 60
Ch - 11 Distraction: The Ministry of Entertainment 68
Ch - 12 M.O.D.E.L. Citizenry: Serial #666-77-8888 70
Part 3 The Alternative … Living Unscripted
Ch - 13 The UNSCRIPTED Life: "Fuck You" 75
Ch - 14 "Fuck This" before "Fuck You" 82
Part 4 The Escape … The Unscripted Entrepreneurial Framework
Ch - 15 The UNSCRIPTED Entrepreneurial Framework 93
Beliegs, Biases, and Bullshit (3B)
Ch - 16 Our Self-Imposed Prison: Beliefs, Biases, and Bullshit 103
Ch - 17 The Lies We Believe: The 8 Belief Scams 107
Ch - 18 The Shortcut Scam: Ordinary Doesn't Compel Extraordinary 111
Ch - 19 The Special Scam: "I'm Not Good at That" 122
Ch - 20 The Consumption Scam: How Much Time Did That Cost? 123
Ch - 21 The Money Scam: I Can Get Rich by Wanting to Get Rich 133
Ch - 22 The Poverty Scam: "I'm Poor Because You're Rich" 138
Ch - 23 The Luck Scam: You Don't Play; You Don't Win 146
Ch - 24 The Frugality Scam: Live Poor; Die Rich 153
Ch - 25 The Compound-Interest Scam: Wall-Street Ain't Makin Ya Rick 156
Ch - 26 The Biases: Your Brain's Delusions 172
Ch - 27 Bullshit from Bullshitters: Crutches, Clichés, and Cults 187
Meaning and Purpose (MP)
Ch - 28 Meaning-and-Purpose: The Unstoppable Will to Win 201
Ch - 29 Beware! The Wonder Twins of Epically Bad Life Advice 205
Ch - 30 Ignite Your Purpose, Invigorate Your Soul 215
Fastlane Entrepreneurship (FE)
Ch - 31 How to Create A Business That Changes Your Life 224
Ch - 32 The Productocracy: How to Print Money (and Sleep Well) 228
Ch - 33 The Commandment of Control: Own What You Build 237
Ch - 34 The Commandment of Entry: The Difficulty IS The Opportunity! 245
Ch - 35 The Commandment of Need: How to Engineer Opportunity In Any Industry 253
Ch - 36 The Commandment of Time: Earn More than Money, Earn Time 279
Ch - 37 The Commandment of Scale: Win Life and Liberty, Not Dinner and a Movie 290
Kinetic Execution (KE)
Ch - 38 Executing Excellence: You Can't Predict the Unpredictable! 304
Ch - 39 Kinetic Execution: Everything Significant Started Insignificantly 307
Ch - 40 The 7 Ps of Process: From Idea to Productocracy 314
Ch - 41 Make Execution Matter: 13 Best Practices 332
The Four Disciplines (4D)
Ch - 42 The 4 Disciplines: Design, then Insure Your Future 349
Ch - 43 Comparative Immunity: Well-Dressed Slaves are Still Slaves 351
Ch - 44 Purposed Saving: Prepping for Lifetime Passive Income 354
Ch - 45 Measured Elevation: Reward and Enjoy the Ride 361
Ch - 46 Consequential-Though: Protecting Your Kick-Ass Life 363
Part 5 A New Dawn … Never Work Again
Ch - 47 Welcom to "Fuck You" 369
Ch - 48 Your Last Business Ever (If You Want) 373
Ch - 49 #UNSCRIPTED 393
Notes 396