이미 소장하고 있다면 판매해 보세요.
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1. The Growth Imperative
2. How Can We Beat Our Most Powerful Competitors? 3. What Products Will Customers Want to Buy? 4. Who Are the Customers for Our Products? 5. Getting the Scope of the Business Right 6. How to Avoid Commoditization 7. Is Your Organization Capable of Disruptive Growth? 8. Managing the Strategy Development Process 9. There Is Good Money and There Is Bad Money 10. The Role of Senior Executives in Leading New Growth Epilogue : Passing the Baton |