Foreword
by Ernest Cline ix
Author's Note xvii
Prologue 1
Part 1 The Revolution Virtual 5
Chapter 1 The Boy Who Lived To Mod 7
Chapter 2 Carmack The Magnificent 21
Chapter 3 A Tale Of Two Trade Shows 31
Chapter 4 The Scaleform Mafia 39
Chapter 5 STK 56
Chapter 6 Pivots, Prototypes, And Partnerships 68
Chapter 7 Freedom Is Happiness 74
Chapter 8 That Fateful Promise 82
Chapter 9 Mount Up 92
Chapter 10 Valve! 111
Chapter 11 Kickstarter 126
Part 2 How To Build A Company 137
Chapter 12 The King Of Pop Software 139
Chapter 13 Showtime 148
Chapter 14 The Anomalies 154
Chapter 15 The Hong Kong Shuffle 172
Chapter 16 Just Kids 183
Chapter 17 Oculus Vs. Ouya 192
Chapter 18 Good, Better, And Best At The 2013 Ces 199
Chapter 19 Proverbs 29, Verse 18 222
Chapter 20 Wall-To-Wall Drama 235
Chapter 21 GDC 252
Part 3 The Good Old Days 257
Chapter 22 Move Slow And Build Things (Aka Facebook 2.0) 259
Chapter 23 Nine Stories 263
Chapter 24 The Future Of Gaming 274
Chapter 25 Andrew Reisse 279
Chapter 26 Ideas So Crazy They Just Might 285
Chapter 27 The Room 295
Chapter 28 Jockeying For Position 300
Chapter 29 Zuckerbro Intrigued 306
Chapter 30 Blue's Clues 318
Chapter 31 The Backlash 333
Chapter 32 The New Normal 339
Chapter 33 Enter HTC 346
Chapter 34 Out Of The Woodwork 348
Chapter 35 Charging Forward 353
Chapter 36 Canaries In The Coal Mine 356
Part 4 Politics 363
Chapter 37 Twelve Days In 2015 365
Chapter 38 Awaken The Sleeping Giants 375
Chapter 39 Lockdown 382
Chapter 40 Entitlement Checks 390
Chapter 41 The Devil Is In The Details 399
Chapter 42 Nimble 409
Chapter 43 Internet Drama 412
Chapter 44 The Daily Beast 418
Chapter 45 Exile 433
Chapter 46 The Heist, The Comedy And The Fantasy VS. The Documentary 445
Chapter 47 The Verdict 463
Chapter 48 The Seemingly Impossible Challenge 469
Chapter 49 Employee Number One 478
Chapter 50 He's Back 484
Acknowledgments 491
Notes 493