"A witty and insightful book about personal and career strategy. It is impossible to read this book and not come away with new insights about how to further one's career----and be a more effective person."
--- Michael E. Porter, Harvard Business School

"D'Alessandro dares to speak the truth. If you don't manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say.

With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D'Alessandro draws apart the drapes and reveals what it really takes to get ahead in business."
--- James Carville, Author and Democratic Strategist

"With good jobs becoming harder to find, D'Alessandro's sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time."
--- Tom Neff, Chairman, U.S., Spencer Stuart

"Smart, strategic, and useful career advice from someone who has actually achieved success in the real world. D'Alessandro shares the lessons he's learned, and the mistakes he's made, on his way to being one of the most talented and respected CEOs in America."
--- Harvey Mackay, author of the #1 New York Times bestseller, Swim With The Sharks Without Being Eaten Alive

"Lessons from the master. D'Alessandro is living proof that there's no more important brand than the brand called you."
--- Donny Deutsch, Chairman & Chief Executive Officer, Deutsch Inc.