Introduction ix
Chapter 1 What Is the 10X Rule? 1
Chapter 2 Why the 10X Rule Is Vital 13
Chapter 3 What Is Success? 21
Chapter 4 Success Is Your Duty 25
Chapter 5 There Is No Shortage of Success 33
Chapter 6 Assume Control for Everything 39
Chapter 7 Four Degrees of Action 47
Chapter 8 Average Is a Failing Formula 61
Chapter 9 10X Goals 69
Chapter 10 Competition Is for Sissies 77
Chapter 11 Breaking Out of the Middle Class 85
Chapter 12 Obsession Isn't a Disease; It's a Gift 91
Chapter 13 Go ¿All In¿ and Overcommit 97
Chapter 14 Expand-Never Contract 103
Chapter 15 Burn the Place Down 109
Chapter 16 Fear Is the Great Indicator 115
Chapter 17 The Myth of Time Management 121
Chapter 18 Criticism Is a Sign of Success 129
Chapter 19 Customer Satisfaction Is the Wrong Target 135
Chapter 20 Omnipresence 147
Chapter 21 Excuses 155
Chapter 22 Successful or Unsuccessful? 159
Chapter 23 Getting Started with 10X 187
Glossary 205
About the Author 229
Index 231