Evolution of Trust ix
Introduction 1
1. Trust Leaps 11
From eleventh-century traders to Alibaba: how trust works to cross barriers, calm fears and revolutionize what's possible.
2. Losing Faith 31
Behind the devastating crisis in institutional trust - and why were now more likely to 'phone a friend'.
3. Strangely Familiar 55
From sushi to self-driving cars - some surprising lessons in persuading people to trust new ideas.
4. Where Does the Buck Stop? 81
When trust crashes in the 'self-managed' digital world, who's accountable?
5. But She Looked the Part 108
A cautionary tale about deceptive appearances, and the technology that could unmask fakers and frauds.
6. Reputation is Everything, Even in the Dark 134
What drug dealers on the darknet can teach us about great customer service.
7. Rated: Would Your Life Get a Good Trust Score? 150
When dystopian sci-fi turns into a reality and every little move you make is ranked, who wins and who loses?
8. In Bots We Trust 177
But should we … and how do we make them ethical?
9. Blockchain Part I: The Digital Gold Rush 203
From fei to bitcoin, the long road to setting money free. What will it mean for the City?
10. Blockchain Part II: The Truth Machine 219
The golden promises of the blockchain: over-hyped or the trustworthy key to our digital future?
Conclusion 246
Glossary of 'Trust' Terms 257
Acknowledge merits 259
Notes and Further Reading 263
Index 309