Preface ix

Section 1: Values Matter Now 1

1.1 Putting First Things First 3

1.2 Learning from the Crucible of Crisis 9

1.3 Rediscovering Farmer Values 25

1.4 Renouncing Capitalism’s Dangerous Conceits 29

1.5 Reclaiming the Noble 35

Section 2: Innovation Matters Now 39

2.1 Defending Innovation 41

2.2 Cataloging the World’s Greatest Innovators 45

2.3 Inspiring Great Design 55

2.4 Turning Innovation Duffers into Pros 61

2.5 Deconstructing Apple 73

Section 3: Adaptability Matters Now 83

3.1 Changing How We Change 85

3.2 Becoming an Enemy of Entropy 91

3.3 Diagnosing Decline 103

3.4 Mourning Corporate Failure 111

3.5 Future-Proofing Your Company 119

Section 4: Passion Matters Now 135

4.1 Exposing Management’s Dirty Little Secret 137

4.2 Putting Individuals Ahead of Institutions 145

4.3 Building Communities of Passion 153

4.4 Reversing the Ratchet of Control 163

4.5 Reinventing Management for the Facebook Generation 171

Section 5: Ideology Matters Now 179

5.1 Challenging the Ideology of Management 181

5.2 Managing Without Hierarchy 193

5.3 Escaping the Management Tax 207

5.4 Inverting the Pyramid 233

5.5 Aiming Higher 243

Appendix: The Half Moon Bay ‘‘Renegade Brigade’’ 259

Notes 261

Acknowledgments 267

About the Author 269

Index 271