Preface xi
Introduction 1
The 25 Biases
1. The Fundamental Attribution Error 7
2. Social Proof 15
3. Negative Social Proof 21
4. Distinctiveness 27
5. Habit 33
6. The Pain of Payment 41
7. The Danger of Claimed Data 49
8. Mood 57
9. Price Relativity 63
10. Primacy Effect 71
11. Expectancy Theory 77
12. Confirmation Bias 83
13. Overconfidence 89
14. Wishful Seeing 95
15. Media Context 105
16. The Curse of Knowledge 111
17. Goodhart's Law 117
18. The Pratfall Effect 123
19. Winner's Curse 131
20. The Power of the Group 137
21. Veblen Goods 141
22. The Replicability Crisis 147
23. Variability 153
24. Cocktail Party Effect 159
25. Scarcity 167
Ethics 173
Conclusion 179
References 181
Further reading 191
Index 197