George Lois is one of America's most creative, prolific and celebrated advertising communicators. Since his twenties, he has been a pioneer in developing the Creative Revolution in contemporary culture, transforming brands such as MTV, Tommy Hilfiger and USA Today. He is the only person ever to be inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, have Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as being a subject of the Masters Series at the School of Visual Arts. He lives in New York City.