Contents Preface, Philip Scranton Acknowledgments On Beauty, . . .and the History of Business, Kathy Peiss Part1: Images and Reforms Any Desired Length: Negotiating Gender Through Sports Clothing, 1870-1925, Sarah A. Gordon Questionable Beauty: The Dangers and Delights of the Cigarette in American Society, 1880-1930, Nancy Bowman Collars and Consumers: Changing Images of American Manliness and Beauty, Carole Turbin Fighting the Corsetless Evil: Shaping Corsets and Cultures, 1900-1930, Jill Fields Part2: Business and Work A Depression-Proof Business Strategy: The California Perfume Company's Motivational Literature, Katina L. Manko I Had My Own Business . . So I Didn't Have to Worry: Beauty Salons, Beauty Culturists and the Politics of African-American Female Entrepreneurship, Tiffany Melissa Gill At the Curve Exchange: Postwar Beauty Culture and Working Women at Maidenform, Vicki Howard Estee Lauder: Self- Definition and the Modern Cosmetics Market, Nancy Koehn Part3: Constructing Commodiities Black is Profitable: The Commodification of the Afro, 1960-1975, Susannah Walker Loveliest Daughter of Our Ancient Cathay!: Representations of Ethnic and Gender Identity in the Miss Chinatown U.S.A Beauty Pagent, Judy Tzu-Chun Wu Hiding the Scars: History of Breast Prostheses After Mastectomy Since 1945, Kirsten E. Gardner Notes on the Contributors Index