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Introduction: What do NASA and Picasso have in common? 1
Part I New Under the Sun 1. To innovate is human 13 2. The brain alters what it already knows 33 3. Bending 55 4. Breaking 74 5. Blending 91 6. Living in the B-hive 105 Part II The Creative Mentality 7. Don't glue down the pieces 133 8. Proliferate options 147 9. Scout to different distances 163 10. Tolerate risk 171 Part III Cultivating Creativity 11. The creative company 189 12. The creative school 215 13. Into the future 244 Acknowledgments 252 Image Credits 254 Bibliography 260 Notes 277 Index 286 |
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