I. 들어가는 말 ·································································11
II. 독일 팩트체크
II.1. 팩트체크 퀴즈 50 ················································································16
II.2. 팩트 확인 ························································································ 30
III. 이상한 나라 독일
III.1. 독일은 왜 이상한 나라인가? ································································ 43
III.2. 이상한 나라의 증거: “독일적인, 너무나 독일적인 것들” ······························ 48
III.3. 독일 대 한국: 신뢰사회 대 불신사회 ······················································ 54
IV. 독일의 땅과 사람
IV.1. 독일인의 삶의 터전과 자연 사랑 ··························································· 62
IV.2. 독일인, 그들은 누구인가? ··································································· 69
V. 독일의 힘
V.1. 명품의 새로운 이해 ············································································ 80
V.2. 상상여행 ························································································· 86
V.3. 독일인의 하드파워, 소프트 파워 ···························································· 88
V.3.1. 독일인의 하드파워 / 90
V.3.2. 독일인의 소프트 파워 / 92
VI. 독일인의 문화표준
VI.1. 독일문화의 형성 ··············································································104
VI.2. 독일인의 문화표준 ·········································································· 112
VI.2.1. 훌륭한 조직적 준비성 / 115
VI.2.2. 일 중심의 사고 / 118
VI.2.3. 구조와 규정의 존중 / 119
VI.2.4. 규정 지향적이며 그 규정의 내면화를 통한 자기통제 / 122
VI.2.5. 철저한 시간기획과 시간의 정확성 엄수 / 125
VI.2.6. 공적인 영역과 사적인 영역의 구분 / 129
VI.2.7. 직설적인 소통방식 / 134
VI.2.8. 개인주의 / 135
VII. 독일의 음식문화: “맥주, 소시지? 빵이 핵심이야.”
VII.1. 독일의 빵 문화 ··············································································144
VII.2. 소시지 ·························································································150
VII.3. 맥주 ····························································································159
VIII. “Made in Germany”의 신화와 독일 기업
VIII.1. “Made in Germany” 신화 ·································································166
VIII.2. 독일의 중소 ? 중견기업 ···································································168
VIII.2.1. 우수한 직업교육제 / 168
VIII.2.2. 연구 개발을 위한 집중적 투자 / 170
VIII.2.3. 중소 · 중견기업 중심의 경제구조 / 171
VIII.3. 독일의 “히든 챔피언” ······································································172
VIII.3.1. 히든 챔피언의 경영전략 / 173
VIII.3.2. 히든 챔피언 톱 10 / 175
VIII.3.3. 기타 히든 챔피언 사례 / 181
VIII.4. 독일의 대표 산업 ···········································································182
VIII.4.1. 독일의 자동차 산업 / 183
VIII.4.2. 독일의 기계 및 철강 산업 / 185
VIII.4.3. 독일의 전기 · 전자 산업 / 187
VIII.4.4. 독일의 화학 · 제약 산업 / 188
IX. 문답으로 알아보는 독일인의 삶
IX.1. 질문: 독일에서 반드시 지켜야 할 에티켓으로는 어떤 것이 있을까요? / 192
IX.2. 질문: 독일의 대학생들은 어떤 알바를 하나요? / 194
IX.3. 질문: 독일의 평균시급은 얼마나 되나요? / 197
IX.4. 질문: 독일인들이 가장 선호하는 상품 브랜드는 무엇인가요? / 200
IX.5. 질문: 독일인들은 무엇에 대해 가장 걱정하나요? / 203
IX.6. 질문: 독일인들은 자신들 스스로에 대해 어떻게 생각하나요? / 206
IX.7. 질문: 독일이 다른 나라들보다 더 많이 난민을 받아들이는 이유가 뭘까요? / 208
IX.8. 질문: 독일의 아우토반에는 정말 속도제한이 없나요? / 211
IX.9. 질문: 독일은 원자력 에너지 포기를 선언한 이후 어떤 에너지 정책을 추진하고 있
나요? / 217
IX.10. 질문: 독일과 우리나라를 비교할 때 가장 큰 차이는 무엇일까요? / 219
X. 나만의 특별한 독일여행
여정 1. 헤르만 기념상(Hermannsdenkmal)에서 “게르마니아의 해방자”를 만나다 / 225
여정 2. 아아헨 대성당(Aachener Dom)에서 “유럽의 아버지”를 참배하다 / 227
여정 3. 독일 이민자의 집(Auswandererhaus)에서 독일의 아픈 과거를 들여다 보다 / 229
여정 4. 부헨봘트 집단강제수용소(KZ Buchenwald)에서 인간의 야만성 앞에 말을 잊다 / 231
여정 5. 베얼린 눈물의 궁전(Tranenpalast Berlin)에서 독인인들의 눈물자국을 보다 / 233
여정 6. 쫄풰라인 탄광단지(Zeche Zollverein)에서 라인강의 기적, 그 후를 보다 / 235
여정 7. 자동차 도시(Autostadt)에서 자동차 문화와 인간과 자동차의 소통에 대해 생각해보
다 / 237
여정 8. 알리안쯔 아레나(Allianz Arena)에서 축구 하늘에 뜬 별 네 개의 신화를 확인하다 / 239
여정 9. 로렐라이(Loreley)에서 가장 낭만적인 독일 정경을 만나다 / 241
여정 10. 독일박물관(Deutsches Museum)에서 인류가 창조한 과학 · 기술에 경탄하다 / 243
XI. 퀴즈로 독일의 이해를 마무리하다
XI.1. 마무리 퀴즈 ···················································································246
XI.2. 마무리 퀴즈 풀이 ············································································263