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Acknowledgements
Introduction How We Got Here and Where We Are Going Chapter 1 Strategy: From Following the Rules to Making the Rules. Chapter 2 Marketing: From Selling Benefits to Selling Dreams. Chapter 3 Power: Shifts to a New World Disorder. Chapter 4 Money: From CAPM to the Road to Ruin. Chapter 5 Information: From Deficit to Hyperinflation. Chapter 6 Knowledge: From Ignorance to the Disintegration of the Firm. Chapter 7 Organisations: From Compliance to Commitment. Chapter 8 Change: Why Dinosaurs Can’t Dance. Chapter 9 Employees: From Slavery to Freedom (and Back Again). Chapter 10 Managers: Power and Making Things Happen. Chapter 11 Leaders: No More Heroes. Conclusion. Index. |