Foreword ix
Acknowledgments xiii
Introduction xv
Section 1 Hospitality ("If They Want Scrambled Eggs…")
Chapter 1 Hospitality Matters, No Matter the Business 3
Chapter 2 Take the Word "No" Out of Your Damn Vocabulary 17
Chapter 3 Cater to the Masses, Not the Classes 23
Section 2 You'd Better Know Your Numbers
Chapter 4 Working Capital Is Everything 31
Chapter 5 The Pitfalls of Property Leases 45
Chapter 6 Know Your Numbers 51
Section 3 The 95:5 Rule: What's Your "Five"?
Chapter 7 Get to Know Your "Five" 61
Chapter 8 Know and Leverage Your Strengths 71
Chapter 9 Partner with Complementary Strengths 77
Section 4 See the Opportunity, Seize the Opportunity
Chapter 10 A Five-Year Reprieve 85
Chapter 11 "I Wonder If I'll Ever Have a Company That Does $10 Million in Sales" 93
Chapter 12 Don't Ever Lose the Hunger 101
Section 5 Live Your Leadership
Chapter 13 If You Want to Lead, Listen First 109
Chapter 14 Be a Great Teacher 119
Chapter 15 Change, Change, Change 129
Conclusion: Don't Choose to Quit-Choose to Keep Punching 141
Afterword: "Now That You've Listened…" 151
The Tilman I Know 157
About the Author 167