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Translator’s Preface
Author’s Preface 01 Started from the Bottom of K-pop Idols and Their Fandom as Political Symbols Out of a Thorny Path 02 Voting Culture Hashtag Voting The Dark Side of K-pop Voting Culture 03 ARMY, the Best Promoter ARMY’s Strength Made the Band Hashtag Campaigns Thread Campaigns You Stream? We Buy! ARMY Invasion of US Radio “It’s BTSpop, not K-pop” 04 Fandom of diversity The Visibility of Middle-aged and Male Fans The LGBTQ Community Bond between Minorities Learning about Blackness Appealing to Intellectuals 05 Beyond the Language Barrier Shaking up Western-centric Language Hierarchies ARMY Hangul Day Citi Field Concert Review by a Visually Impaired Girl BTS Singing in Korean Fan Translators 06 The Social Expansion of Fandom Culture The Growth Narrative that Moves ARMYs Charity Culture ARMY are the Faces of BTS: Fandom Campaigns 07 The Cultural Politics of Fandom Fandom and Misogyny Racism in the Fandom The Ecosphere of K-pop Fandoms and ARMY Fandom: A New Force in the Music Industry ARMY as Citizens of the Neo-liberal Era References Author Translators |
Jeeheng Lee
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ARMY is the wings of BTS. This fandom, which was even addressed by the Korean President in his congratulatory message, is a cultural agent and the most powerful consumer base in history. This book comprehensively analyzes ARMY for those who are curious about who they are, what they do, and how. By recording the activities of ARMYs that turned the Korean idol group BTS into artists with the largest global influence in social and cultural terms, this book offers detailed insight to all readers who wish to understand ARMY as well as the rapidly shifting present times.
- Jeeyoung Lee (Visiting Professor at Daeyang Humanity College, Sejong University, author of the book “BTS Art Revolution”) |
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Whenever BTS achieves amazing records and adorns the news, people ask: What in the world is different about BTS? If I had to pick only one answer to this question, I would have to mention BTS’ fandom ARMY without a doubt. ARMY keeps breaking one prejudice about idol fandoms after another, and is in the course of creating an entirely new fandom culture. This book is a serious yet loving critique about ARMY. The author, who is a cultural scholar as well as a great admirer of BTS, is meticulous and transparent in showing us the process of how BTS and ARMY influence each other, grow together, and evolve side by side. This process is sometimes surprising, even touching. - Chang-nam Kim (Professor of Journalism and Media/ Graduate School of Cultural Studies, SungKongHoe University, Jury Chair of the Korean Music Awards)
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