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소득공제
BTS and ARMY Culture
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이 분야의 이벤트

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Translator’s Preface
Author’s Preface

01 Started from the Bottom of K-pop
Idols and Their Fandom as Political Symbols
Out of a Thorny Path

02 Voting Culture
Hashtag Voting
The Dark Side of K-pop Voting Culture

03 ARMY, the Best Promoter
ARMY’s Strength Made the Band
Hashtag Campaigns
Thread Campaigns
You Stream? We Buy!
ARMY Invasion of US Radio
“It’s BTSpop, not K-pop”

04 Fandom of diversity
The Visibility of Middle-aged and Male Fans
The LGBTQ Community
Bond between Minorities
Learning about Blackness
Appealing to Intellectuals

05 Beyond the Language Barrier
Shaking up Western-centric Language Hierarchies
ARMY Hangul Day
Citi Field Concert Review by a Visually Impaired Girl
BTS Singing in Korean
Fan Translators

06 The Social Expansion of Fandom Culture
The Growth Narrative that Moves ARMYs
Charity Culture
ARMY are the Faces of BTS: Fandom Campaigns

07 The Cultural Politics of Fandom
Fandom and Misogyny
Racism in the Fandom
The Ecosphere of K-pop Fandoms and ARMY
Fandom: A New Force in the Music Industry
ARMY as Citizens of the Neo-liberal Era

References
Author
Translators

저자 소개 3

Jeeheng Lee

미디어 문화 연구자. 중앙대학교 공연영상창작학부 강사이다. 이화여자대학교에서 이학사, 미국의 칼아츠대학원에서 영화연출로 예술학 석사, 중앙대학교 첨단영상대학원에서 영화이론으로 영화학 박사학위를 받았다. 단국대학교 영화콘텐츠전문대학원 초빙교수, 한남대학교 멀티미디어 학부 전임강사, 연세대학교 강사 등을 지냈다. 박사학위논문은 “파국과 영화: 21세기 영화에 나타난 파국의 감정구조”(2015)다. 포스트휴먼, 영상문화와 현대성의 관계, 뉴미디어 시대의 대중문화 연구에 관심을 가지고 있다.

이지행의 다른 상품

Born in Korea in 1983, she emigrated to Germany in 1984. Her personal background made her sensitive to intercultural communication. She received a Bachelor of Fine Arts at Central Saint Martins in London, a Master of International Studies in European Studies at the Graduate School of International Studies at Seoul National Un
Born in Korea in 1983, she emigrated to Germany in 1984. Her personal background made her sensitive to intercultural communication. She received a Bachelor of Fine Arts at Central Saint Martins in London, a Master of International Studies in European Studies at the Graduate School of International Studies at Seoul National University, and a PhD in Political Science at the Graduate School of East Asian Studies at the Free University Berlin with a thesis titled “Measuring Frames: Discursive Institutions in Polarized Politics” (2016). Currently a postdoctoral researcher at the Institute for Web Science and Technologies at the University of Koblenz, she works on social and political polarization, text analysis, online misinformation, and democracy in digital society, and engages in increasing interdisciplinary research.

Previously, she worked as External Affairs officer at the Korea Institute for Public Finance and Taxation, and as postdoctoral researcher at the Korean Studies department of the Ecole des hautes etudes en sciences sociales (Paris) followed by the Computational Social Science department of GESIS (Cologne).

While living in Paris in early 2017, she came across the “Blood Sweat & Tears” music video on YouTube. Captivated by an undefinable difference that she couldn’t pinpoint, she just wanted to look up their names, fell into the rabbit hole, and came out an ARMY.

Solbee Park

관심작가 알림신청
 
She received her BA from the School of Communication at Northwestern University, and her MA in Interpretation and Translation from the Graduate School of International Studies at Chung Ang University. Currently, she works as a professional interpreter and translator.

품목정보

발행일
2019년 10월 31일
쪽수, 무게, 크기
266쪽 | 266g | 128*188*20mm
ISBN13
9791128815621

추천평

ARMY is the wings of BTS. This fandom, which was even addressed by the Korean President in his congratulatory message, is a cultural agent and the most powerful consumer base in history. This book comprehensively analyzes ARMY for those who are curious about who they are, what they do, and how. By recording the activities of ARMYs that turned the Korean idol group BTS into artists with the largest global influence in social and cultural terms, this book offers detailed insight to all readers who wish to understand ARMY as well as the rapidly shifting present times.
- Jeeyoung Lee (Visiting Professor at Daeyang Humanity College, Sejong University, author of the book “BTS Art Revolution”)
Whenever BTS achieves amazing records and adorns the news, people ask: What in the world is different about BTS? If I had to pick only one answer to this question, I would have to mention BTS’ fandom ARMY without a doubt. ARMY keeps breaking one prejudice about idol fandoms after another, and is in the course of creating an entirely new fandom culture. This book is a serious yet loving critique about ARMY. The author, who is a cultural scholar as well as a great admirer of BTS, is meticulous and transparent in showing us the process of how BTS and ARMY influence each other, grow together, and evolve side by side. This process is sometimes surprising, even touching. - Chang-nam Kim (Professor of Journalism and Media/ Graduate School of Cultural Studies, SungKongHoe University, Jury Chair of the Korean Music Awards)

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