INTRODUCTION: STRATEGY AND ECONOMICS 1
ECONOMICS PRIMER BASIC PRINCIPLES 9

PART ONE: FIRM BOUNDARIES
1 The Power of Principles: An Historical Perspective 41
2 The Horizontal Boundaries of the Firm 61
3 The Vertical Boundaries of the Firm 98
4 Integration and Its Alternatives 132

PART TWO: MARKET AND COMPETITIVE ANALYSIS
5 Competitors and Competition 165
6 Entry and Exit 196
7 Dynamics: Competing Across Time 226
8 Industry Analysis 258

PART THREE: STRATEGIC POSITION AND DYNAMICS
9 Strategic Positioning for Competitive Advantage 293
10 Information and Value Creation 333
11 Sustaining Competitive Advantage 363

PART FOUR: STRATEGIC POSITION AND DYNAMICS
12 Performance Measurement and Incentives 401
13 Strategy and Structure 437
14 Environment, Power, and Culture 470