Contents: C. Bazerman, Editor's Introduction. Preface. Scientific Rhetoric in Interactive Practice: Physicists Getting to Know and Speak to Real Audiences. Planning to Persuade: Strategies for Publicizing Ideas and Addressing Audiences. Getting to Know Familiar and Unfamiliar Audiences: Learning About Audiences Within One's Own and Across Different Communities. Following the DOMC Text Into Communal Interactive Dynamics: Authors Getting to Know and Interacting With Audiences in Real Practice. Interacting With Audience Members: Authors Evaluating and Responding to Audience Feedback. Learning to Write in Context: Newcomers Getting to Know and Speak to Audiences. Sorting Out Social Influences: Distinguishing Authorial, Audience, and Other Roles in Scientific Work. Afterword.