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Acknowledgements and inspirations Preface 1 What is insight? Interview: Jem Fawcus, Firefish 2 The history and psychology of insight Interview: Stephen Johns, Royal College of Music 3 The neuroscience of insight Interview: Baroness Susan Greenfield 4 How To Be Insightful Interview: the actors Peter Firth and Alexandra McKibbin 5 Sweat ? the research phase Interview: Eric Bartels, Inner Why 6 Timeout ? the thinking phase Interview: Professor Angela Gallop, Strathclyde University 7 Eureka ? the enlightenment phase Interview: Ricard Sapiro, Agencia de Branding, Sao Paulo 8 Prove ? the testing phase Interview: Dr Peter Collett, University of Oxford 9 How to be more insightful Where to find out more Index |