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List of Tables and Illustrations Acknowledgements for the first edition Acknowledgements for the second edition 1 Introduction: Why a Book on the Translation of Promotional Texts? 2 Promotional Translation and Professional Practice 3 Key Issues in Promotional Translation 4 Translating Self-Promotion 5 Translating Business-to-Business Promotion 6 Translating Institutional Promotion 7 Translating Business-to-Consumer Promotion Appendix A Glossary of Terms References Index |