INTRODUCTION Visual Communication Dominates the 21st Century VISUAL PERCEPTION
1. Perception Theory: A Neurological Perspective on Visual Communication
2. Using Eye Tracking to See How Children Read Interactive Storybooks with Supplemental or Incidental Digital Features VISUAL COGNITION
3. Visual Cognition
4. Vsual-Verbal Redundancy and College Choice: Does the Level of Redundancy in Student Recruitment Advertisements Affect High School Students’ Decision-Making Process? AESTHETICS
5. Aesthetics Theory: Aesthetic Experience as a Communicative Tool in the 21st Century
6. Applying Aesthetic Principles to Tell Stories through Photojournalism: Taking a Look Back at my Memorable Images VISUAL RHETORIC
7. Visual Rhetoric: Theory, Method, and Application in the Modern World
8. Trump as Global Spectacle: The Visual Rhetoric of Magazine Covers VISUAL SEMIOTICS
9. Visual Semiotics Theory: Introduction to the Science of Signs
10. Jordanian Banknote Design: A Social Semiotic Analysis
11. The Myth of the American Landscape: Photography and the Semiotics of Nature CULTURAL STUDIES
12. Cultural Studies Theory: The Production and Consumption of Meaning
13. Altering the Body/Altering Communication: Using Cultural Studies Theory to Examine Interactions Related to Body Modification VISUAL ETHNOGRAPHY
14. Visual Ethnography: From Visual to Networked to Multimodal Practice
15. Oppositional Articulations: An Ethnographic Study with Black Artists in Austin, TX VISUAL NARRATIVE
16. Narrative Theory: Visual Storytelling
17. Performing the Past in the Present: Prosperity Junction, Public Memory, and American Identity MEDIA AESTHETICS
18. Applied Media Aesthetics: Encoding and Decoding Meta-Messages
19. Understanding X-ray Images: A Medi(c)a(l) Aesthetics Approach DIGITAL MEDIA
20. Digital Media Theory: From One Way to Multidirectional Communication
21. Google Doodles and Collective Memory-Making
22. Profile Pictures Across Platforms: How Identity Visually Manifests Itself Among Social Media Accounts VISUAL INTERTEXTUALITY
23. Visual Intertextuality Theory: Exploring Political Communication and Visual Intertextuality through Meme Wars
24. What Makes an Internet Meme a Meme? Five Essential Characteristics VISUAL ETHICS
25. Visual Ethics: A Dynamic of Process and Meaning
26. ‘Stolen Valor,’ Moral Panic, and the Ethics of Digital Vigilantism VISUAL LITERACY
27. Visual Literacy Theory: Moving Forward
28. Fakes, Forgery, and Facebook: An Examination of Visual Literacy in the Era of Manipulated Images, Fake News, and Alternative Facts