제 1장 PROCESS macro의 사용법
1.1 PROCESS macro를 설치하는 방법 ····························································· 17
1.1.1 dialog box의 설치방법(process.spd) / 17
1.1.2 command syntax의 설치와 사용 / 18
1.2 PROCESS macro의 사용 ·············································································· 18
1.2.1 dialog box의 사용 / 19
1.2.2 command syntax의 사용 / 19
1.2.3 PROCESS macro의 사용예제 / 20
1.2.4 dialog box의 메뉴와 syntax 명령문의 비교 / 24
1.2.5 dialog box에서 사용 불가능한 옵션들 / 30
1.2.6 PROCESS version 2에 비하여 version 3에서 달라진 중요한 변화들 / 30
1.2.7 PROCESS 사용시 유의사항 / 32
제 2장 단순매개모형
2.1 단순매개모형 ··································································································· 38
2.2 독립변수()의 직접효과와 간접효과 및 총효과의 추정 ···························· 41
2.2.1 의 에 대한 직접효과 / 42
2.2.2 의 에 대한 간접효과 / 43
2.2.3 의 에 대한 총효과 / 44
2.3 매개모형 1：미디어영향력 연구(가 이분형 변수) ··································· 46
2.3.1 회귀계수의 해석 / 48
2.3.2 PROCESS를 이용한 모형추정 / 50
차 례6 차 례
2.4 통계적 추론 ····································································································· 53
2.4.1 직접효과의 추론 / 53
2.4.2 간접효과의 추론 / 54
2.4.3 총효과의 추론 / 67
2.5 매개모형 2：경제적 스트레스 연구(가 연속형 변수) ····························· 68
제 3장 다중매개모형
3.1 병렬다중매개모형 ···························································································· 76
3.2 병렬다중매개모형의 예제：미디어영향력 연구 ··········································· 81
3.3 통계적 추론 ····································································································· 89
3.3.1 직접효과의 추론 / 89
3.3.2 특정간접효과의 추론 / 89
3.3.3 특정간접효과들의 대응별 비교 / 91
3.3.4 총간접효과의 추론 / 94
3.3.5 총효과의 추론 / 94
3.4 직렬다중매개모형 ···························································································· 95
3.4.1 직렬다중매개모형의 직접효과와 간접효과 / 98
3.4.2 통계적 추론 / 99
3.4.3 직렬다중매개모형예제(미디어영향력 연구) / 100
3.5 병렬다중매개모형과 직렬다중매개모형이 결합된 모형 ···························· 107
3.6 다중매개모형의 보충내용과 매개변수들 간의 경쟁 ·································· 109
제 4장 매개분석의 기타주제
4.1 Baron and Kenny(1986) 방법은 어떠한가? ··········································· 115
4.2 혼동효과와 인과순서 ···················································································· 123
4.2.1 혼동과 부수현상적 관계의 설명 / 124
4.2.2 인과순서 / 132차 례 7
4.3 효과크기 ········································································································ 134
4.3.1 부분표준화효과 / 136
4.3.2 완전표준화효과 / 137
4.3.3 간접효과의 측정시에 문제가 되는 측정치들 / 139
4.4 복수의  또는 복수의 ：개별분석인가 아니면 동시분석인가? ········ 144
4.4.1 가 여러 개인 경우 / 144
4.4.2 가 여러 개인 경우 / 147
제 5장 다항범주형 선행변수가 포함된 매개분석
5.1 상대적 총효과와 직접효과 및 간접효과 ···················································· 151
5.1.1 상대적 간접효과 / 153
5.1.2 상대적 직접효과 / 154
5.1.3 상대적 총효과 / 155
5.1.4 의 효과의 전반적 검정 / 156
5.2 예제：관광목적지 이미지연구 ····································································· 157
5.3 지표코딩방법이 아닌 헬머트 코딩방법의 사용 ········································· 166
5.4 기타주제 ········································································································ 174
5.4.1 매개변수가 두 개 이상인 경우 / 174
5.4.2 코딩방법 선택의 중요성 / 175
제 6장 조절분석의 기초
6.1 조건부효과와 비조건부효과 ········································································· 180
6.1.1 비조건부제약의 철회 / 181
6.1.2 조절작용의 대칭성 / 182
6.1.3 회귀계수의 해석 / 183
6.1.4 조절분석에서 ?의 중요성 / 1858 차 례
6.2 예제：성차별연구 ························································································· 186
6.2.1 PROCESS를 이용한 추정 / 191
6.2.2 회귀계수의 해석 / 194
6.2.3 변수의 척도 및 ?과 ?의 해석 / 195
6.3 조절작용의 그래프 그리기 ·········································································· 198
6.4 상호작용의 탐색 ··························································································· 201
6.4.1 특정값 선택방법 / 202
6.4.2 존슨-네이만 방법 / 206
6.5 조절효과검정과 탐색작업의 차이점 ···························································· 211
6.6 인위적 범주화와 하위집단분석 ··································································· 214
제 7장 조절분석 원리의 확장
7.1 조절변수가 이분형 변수인 경우의 조절분석 ············································· 219
7.2 독립변수와 조절변수가 모두 계량변수인 경우의 조절분석 ····················· 228
7.2.1 회귀계수의 해석 / 234
7.2.2 그래프를 이용한 시각화 / 236
7.2.3 조절효과의 탐색 / 239
7.3 위계적 회귀분석과 동시분석 ······································································· 240
7.4 조절회귀분석과 2×2 factorial ANOVA의 동질성 ··································· 243
7.4.1 단순효과 모수화 / 247
7.4.2 주효과 모수화 / 249
7.4.3 PROCESS를 이용한 2×2 집단 간 factorial ANOVA 분석 / 250
제 8장 조절분석의 기타주제와 조절분석의 추가확장
8.1 평균중심화에 대한 진실과 신화 ································································· 255
8.1.1 평균중심화가 다중공선성과 ?의 표준오차에 미치는 영향 / 258
8.1.2 평균중심화가 ?과 ? 및 이들의 표준오차에 미치는 영향 / 261차 례 9
8.1.3 PROCESS에서의 평균중심화 옵션 / 263
8.2 조절분석에서 표준화회귀계수의 추정과 해석 ··········································· 264
8.2.1 제1표준화방법(Variant 1) / 264
8.2.2 제2표준화방법(Variant 2) / 266
8.2.3 표준화는 조절효과의 탐색을 용이하게 하는가? / 269
8.3 조절변수가 두 개인 경우의 조절분석 ························································ 270
8.3.1 가산다중조절모형 / 270
8.3.2 조절된 조절모형 / 280
8.4 조건부효과들의 비교 ···················································································· 291
8.4.1 가산다중조절모형에서 조건부효과의 비교 / 293
8.4.2 조절된 조절모형에서 조건부효과의 비교 / 294
8.4.3 PROCESS를 이용한 분석 / 295
8.5 조절변수가 모두 계량변수인 경우의 조절된 조절모형 ···························· 296
제 9장 다항범주형 선행변수와 조절변수
9.1 다항범주형 선행변수의 조절효과 ······························································· 305
9.2 예제：관광목적지 이미지연구 ····································································· 310
9.2.1 PROCESS를 이용한 분석 / 312
9.2.2 회귀계수들의 해석 / 315
9.3 그래프 그리기 ······························································································· 317
9.4 상호효과의 탐색작업 ···················································································· 321
9.4.1 특정값 선택방법 / 322
9.4.2 존슨-네이만 방법 / 329
9.5 조절변수가 다항범주형 변수인 경우 ·························································· 332
9.5.1 예제：관광목적지 이미지연구 / 335
9.5.2 상호효과의 탐색과 회귀계수의 해석 / 336
9.5.3 PROCESS를 이용한 분석 / 33810 차 례
제10장 조건부과정분석의 기초
10.1 조건부직접효과와 조건부간접효과 ··························································· 345
10.1.1 직접효과만 조절되는 모형 / 347
10.1.2 간접효과만 조절되는 모형 / 348
10.1.3 직접효과와 간접효과가 모두 조절되는 모형 / 349
10.1.4 병렬다중매개모형에서 특정간접효과가 조절되는 모형 / 350
10.2 예제：역기능행동연구 ················································································ 351
10.3 조건부 간접효과와 직접효과의 수량화 ···················································· 360
10.3.1 의 조건부간접효과 / 361
10.3.2 의 직접효과 / 363
10.4 통계적 추론 ································································································ 363
10.4.1 직접효과의 추론 / 363
10.4.2 간접효과의 추론 / 364
10.4.3 조절된 매개의 탐색 / 367
제11장 조건부과정분석의 추가예제
11.1 예제：성차별연구 ······················································································· 373
11.1.1 단순조절분석 / 374
11.1.2 단순매개분석 / 378
11.2 조건부과정모형에서 직접효과와 간접효과의 조절 ································· 381
11.2.1 PROCESS를 이용한 추정 / 385
11.2.2 직접효과와 간접효과의 수량화 / 388
11.2.3 직접효과와 간접효과의 그래프 / 391
11.3 통계적 추론 ································································································ 394
11.3.1 직접효과의 추론 / 394
11.3.2 간접효과의 추론 / 395
11.3.3 모형의 간소화 / 398차 례 11
11.4 매개된 조절 ································································································ 399
11.4.1 적항()의 간접효과로서의 매개된 조절 / 399
11.4.2 매개된 조절이 관심과 의미가 없는 이유 / 405
제12장 다항범주형 변수가 포함된 조건부과정분석
12.1 예제：관광목적지 이미지연구 ··································································· 410
12.2 의 간접효과 ····························································································· 420
12.2.1 매개과정의 첫 번째 단계 / 420
12.2.2 매개과정의 두 번째 단계 / 425
12.3 상대적 조건부간접효과 ·············································································· 426
12.4 조절된 매개의 검정과 탐색 ······································································ 429
12.4.1 상대적 간접효과의 조절에 관한 검정 / 429
12.4.2 조절된 매개의 탐색 / 431
12.5 상대적 조건부직접효과 ·············································································· 433
12.6 모형의 추가확장과 복잡성 ········································································ 436
제13장 조절변수가 한 개인 다른 조절된 매개모형
13.1 PROCESS model 7 ·················································································· 441
13.1.1 조절된 매개의 탐색 및 비조건부간접효과 / 443
13.1.2 model 7의 예제 / 444
13.1.3 조절된 매개의 탐색 / 448
13.2 PROCESS model 59 ················································································ 449
13.2.1 비선형함수의 조절된 매개검정 / 451
13.2.2 model 59의 예제 / 452
13.3 PROCESS model 15 ················································································ 458
13.3.1 model 15의 예제(주도적 성격연구) / 460
13.3.2 조절된 매개의 검정과 탐색 / 46312 차 례
제14장 조절변수가 두 개인 조절된 매개모형
14.1 PROCESS model 9(부분 조절된 매개) ·················································· 467
14.1.1 model 9의 예제 / 470
14.1.2 부분 조절된 매개의 탐색 / 474
14.2 PROCESS model 16(부분 조절된 매개) ················································ 476
14.2.1 model 16의 예제 / 477
14.2.2 부분 조절된 매개의 탐색 / 481
14.3 PROCESS model 11(조절된 조절된 매개) ············································ 482
14.3.1 조절된 조절된 매개모형의 검정과 탐색 / 485
14.3.2 조절된 조절된 매개의 대칭성 / 486
14.3.3 model 11의 예제 / 487
14.3.4 조절된 조절된 매개효과의 탐색 / 492
14.4 PROCESS model 18(조절된 조절된 매개) ············································ 495
14.4.1 model 18의 예제 / 497
14.4.2 조절된 조절된 매개의 탐색 / 502
14.5 PROCESS model 21(조절된 조절된 매개) ············································ 504
14.5.1 model 21의 예제 / 506
14.5.2 조절된 조절된 매개의 탐색 / 511
14.6 PROCESS model 12(조절된 조절된 매개) ············································ 513
14.6.1 model 12의 예제 / 515
14.6.2 조절된 조절된 매개의 탐색과 조건부직접효과의 탐색 / 519
제15장 다중매개모형이 포함된 조절된 매개모형
15.1 PROCESS model 84 ················································································ 523
15.1.1 model 84의 예제 / 525
15.1.2 조절된 매개지수와 조절된 매개의 탐색 / 531
15.2 PROCESS model 88 ················································································ 533
15.2.1 model 88의 예제 / 535
15.2.2 조절된 매개지수와 조절된 매개의 탐색 / 541차 례 13
15.3 병렬다중매개모형과 조절모형의 결합 ······················································ 543
15.3.1 병렬다중매개모형과 조절모형의 결합 예제 / 545
15.3.2 조절된 매개지수와 조절된 매개의 탐색 / 550
제16장 PROCESS의 사용자정의모형
16.1 매개과정의 행렬표현 ·················································································· 556
16.2 조절효과의 표기법 ····················································································· 561
16.2.1 WMATRIX와 ZMATRIX 표기법 / 562
16.2.2 WZMATRIX 표기법 / 565
16.3 사용자정의를 이용한 공변량의 지정방법 ················································ 570
16.4 숫자모형의 편집 ························································································· 572
16.5 사용자정의모형의 추가예제 ······································································· 582
16.5.1 모형의 수정방법 이용 / 582
16.5.2 모형을 처음부터 구축하는 방법 / 583
부록 ························································································································· 585
참고문헌 ·················································································································· 617
찾아보기 ·················································································································· 631